Sữa Quốc tế LOF ( Sữa Quốc Tế IDP ) ★ 4.1

Mô tả Công việc

1. Consumer and Market Understanding

• Analyze Indonesian consumer insights and market trends from Market Research (FGD, U&A, CLT) and internal data system.
• Identify key barriers and drivers along the purchase journey to craft relevant brand strategies.
• Stay abreast of digital, social, and retail innovations to connect with consumers effectively.

2. Product Development

• Support the development of market-fit product propositions tailored to Indonesian consumer needs.
• Work closely with R&D, Research, and Supply Chain to bring innovation concepts to life.
• Contribute to defining product formula, sensory attributes, price positioning, and messaging.
• Track new product launches, gather feedback, and recommend improvements.

3. Marketing Planning & Execution​

• Build and execute the integrated brand activity calendar aligned with communication strategy and business goals.
• Assist in developing campaigns, new pack designs, and product positioning.
• Drive digital, social, PR, and on-ground campaigns to grow awareness, preference, and conversion.
• Activate visibility, co-branding, and sponsorship initiatives across relevant touchpoints.

4. Brand Performance & Cross-functional Collaboration

• Monitor brand health, equity, penetration, and market share performance.
• Work cross-functionally with Sales, E-commerce, Trade Marketing, Customer Development, Finance, and Supply Chain to ensure seamless brand delivery.
• Co-create go-to-market plans with Sales, E-commerce, and Trade Marketing teams to ensure optimal in-store presence and channel-specific strategies.
• Adapt marketing plans based on in-market performance and consumer feedback.

5. Budget Management & Operational Excellence

• Manage brand budget: monitor allocation, control spending, and flag risks.
• Ensure timely and efficient execution of projects within approved cost plans.
• Oversee execution of POSM, consumer gifts, display, and retail marketing activities per channel.
• Perform tasks assigned by Brand Manager.

Yêu Cầu Công Việc

• Bachelor’s degree, preferably in Marketing, Business, or related disciplines.
• Minimum 3-4 years of experience in brand marketing within FMCG (Beverage/Dairy is a plus), including at least 1 year at Assistant Brand Manager level.
• Strong analytical, logical thinking, and consumer-centric mindset.
• Solid business acumen and can-do & make-it-happen attitude.
• Able to thrive in a high-pressure, fast-changing environment with an entrepreneurial spirit.
• Experienced in international markets, product innovation, and eCommerce is a strong advantage.
• Excellent communication, presentation, and written skills in both English and Vietnamese.
• Resilient, self-driven, and performance-oriented with a learning mindset.