Công Ty TNHH Aloha Consulting Group

Our client is a leading FMCG company who is looking for a qualified candidate to join their firm.

Job Description

1. Sales Strategy & Planning

• Analyze sales data and market trends for assigned product categories to identify growth opportunities.
• Establish and monitor overall sales and marketing objectives for the Company, along with KPI indicators per channel and product category.
• Develop business expansion plans, sales strategies, and detailed action plans for each channel and product category.
• Lead and coordinate strategic planning, guiding Sales and Trade Marketing teams to effectively implement sales initiatives.
• Oversee sales data management, reporting frameworks and business process optimization.

2, Financial Oversight & Sales Forecasting

• Manage budgeting and expenditure control for all sales operations within assigned categories.
• Supervise monthly sales forecasts, implementing strategies to mitigate slow-moving inventory challenges.

1. Product Category Management

• Collaborate with Marketing to develop growth strategies based on market insights, consumer behavior, and competitor analysis.
• Analyze product performance across channels to identify trends, opportunities and gaps.
• Spearhead category plans, including pricing models, promotional campaigns, assortment management and display optimization.
• Align with the Consumer Marketing team for product launches, relaunches, and portfolio enhancements.

4, Channel Development & Market Strategy

• Recommend and drive the expansion of sales channels, collaborating with Marketing & Direct Sales to capitalize on market segments.
• Refine distribution frameworks and sales channel structures across traditional, modern, hospital, and online platforms (EC & C2C) to boost accessibility and profitability.
• Design and implement RTM (Route To Market) strategies to ensure product availability, visibility, and presence at key selling points.
• Collaborate with the Display Support & Direct Sales teams to align RTM models with business objectives.
• Evaluate channel effectiveness through performance tracking and periodic assessments.
• Implement measures to regulate pricing consistency across distribution channels as directed by upper management.

5, Project Management

• Define project scope, timelines, expected outcomes, and KPIs for sales projects on a semi-annual basis.
• Ensure project goals are aligned with broader business priorities through structured execution and regular evaluations.
• Supervise project resources, assess risk factors, and establish contingency plans for budget and timeline adherence.

Requirements

• Bachelor's degree in relevant disciplines such as Business Administration, Economics, or Investment Analysis.
• At least 5 years of practical experience in FMCG, preferably in Trade Marketing, Sales Planning, KAM, or ASM positions.
• Comprehensive understanding of distribution models, trade marketing strategies, and sales operations.
• Strong analytical mindset with excellent numerical proficiency.
• Proven skills in strategic planning, presentations, and reporting.
• Effective project management capabilities.
• Strong leadership and independent work skills.
• Expert-level proficiency in Excel (including advanced formulas and analytical functions).
• Experience in VBA and Power BI is advantageous.