Đầu Tư & Thương Mại Thiên Hải

1. Territory Management & Market Intelligence
- Master the in-charge territories' Sales coverage, hot areas, dominant smoker profiles & trade segmentation as a solid base for any Distribution/ Activation/ Launching initiatives.
- Raise any competitive activity that company should be aware of & its impact on activities in the in-charge territories.
2. Regional Sell-Out Program Planning & Monitoring
- Discuss, propose & align sell-out program.
- Track progress based on (system-generated or self-developed) reports/dashboards, KPI achievement & budget spending of regional Field Marketing (FM) programs to have action plan with Sales team.
- Follow agreed route plan to examine program execution quality (by Sales) and provide timely support/corrective actions.
3. Trade Partners Program Execution
- Deploy program mechanics, KPI setting & visibility condition for selected retail partners
- Conduct weekly business review to closely monitor each partner on progress & push for target achievement
- Identify opportunities (based on Consumer mapping) & develop suitable short-term scheme for pilot to assess potential.
- Plan resource/budget & set KPI for pilot, as a benchmark for decision-making post-pilot (stop/keep piloting/scale up).
4. Direct To Consumer (DTC) Team Management
- Directly manage territory DTC Supervisor (whose team size ~6-10 Brand Ambassador (BA))
- Ensure quantity and quality of BA per allocated budget to deliver top-down trial plan and KPIs of Multi-packs & Conversion utilizing (system-generated or self-developed) reports/dashboards
- Ensure all DTC activation follow Company directions of Outlet/Consumer prioritization, SKU-focus, strongly supported by the implementation of digital working toolkits like 1-2-1 App and The Menu
5. Mass HRC Tie-up Deployment
- Tie-up enough Mass HRC outlets in their in-charge territories with the right mix (Coffee vs. Restaurant), feeding maximum traffic & accurate smoker profile for BA activation, Visibility display & Brand awareness
- Directly deal with outlet owner for optimized fees & full activation benefits container (listing, pricing, BA, visibility)