Fonterra Brands Việt Nam ★ 3.4

• Demonstrated experience in the food or food ingredients industry, with a strong focus on B2B environments.
• A minimum of 3 years' experience in customer marketing or product branding, ideally within the food sector.
• Proven ability to design and execute impactful marketing initiatives that drive measurable business outcomes.
Role purpose
The Foodservice business is a key growth pillar for Fonterra Brands Vietnam with ambitious targets to achieve double-digit growth in both volume and EBIT annually. This role plays a critical part in driving channel expansion and customer engagement across the Foodservice segment.
As Assistant Marketing Manager, you will be responsible for developing and executing customer-centric marketing strategies that enhance brand visibility, deepen customer engagement, and boost sales performance. Acting as a vital link between brand marketing and sales, you will ensure that all initiatives are tailored to customer needs and channel dynamics.
Key Accountabilities
1. Strategic Marketing Planning
• Develop and implement customer and channel-specific marketing strategies in collaboration with the sales team to meet business growth targets.
• Lead go-to-market plans for new product launches and seasonal campaigns.
• Analyze market trends, consumer insights, and competitive activity to identify growth opportunities and inform annual planning.
• Align product offerings with market demand through close collaboration with sales, advisory chefs, and operations teams.
2. Customer Engagement & Activation
• Plan and execute nationwide and seasonal campaigns, trade shows, events, and customer engagement programs.
• Partner with Technical Advisors to develop new menu ideas and organize technical demonstrations and workshops.
• Support new product launches with tailored marketing materials and presentations for key accounts, enabling customers to effectively market AFP products.
• Manage event logistics, materials, and post-event reporting to ensure strong ROI and a seamless customer experience.
3. Product Innovation & Category Management
• Support the FS Marketing Manager in category management and market intelligence initiatives.
• Analyze customer data to generate insights that inform marketing strategies and product positioning.
• Drive innovation within the product portfolio as part of long-term strategic planning.
• Develop sales tools, POS materials, and finished goods concepts in collaboration with the Chefs Team.
• Coordinate the development and approval of Vietnam-specific product artwork with Regulatory and Global teams.
• Participate in cross-functional project teams for new product development using the Phase-Gate process.
4. Marketing Budget & Performance Management
• Prepare monthly, quarterly, and annual dashboards and insight reports for internal stakeholders.
• Track and optimize marketing performance, including campaign KPIs, customer engagement, and sales impact.
• Manage the marketing budget, ensuring efficient resource allocation and strong ROI across initiatives.About You
• Degree in Marketing or Business.
• Minimum 3 years of experience in customer marketing or product branding, Experience in the food or food ingredients industry, particularly in B2B environments.
• Proven track record of delivering impactful marketing initiatives.
• Strong communication and interpersonal skills.
• Analytical, creative, and highly organized.
• Self-motivated with strong planning and implementation capabilities.
• Able to make decisions, build consensus, and manage multiple priorities effectively.
• Proficient in written and spoken English.
• Proficient in Microsoft PowerPoint, Excel (including pivot tables), and Word.Thưởng
Attractive Income
Chăm sóc sức khoẻ
Insurance + Healthcare plan
Nghỉ phép có lương
Professional, dynamic working environment