Meander Sài Gòn

Job Objectives

- Drive accommodation revenue through effective sales and marketing strategies.

- Optimize rental opportunities for the 9th floor, ensuring full utilization of available space.

- Enhance brand visibility and customer engagement through innovative marketing campaigns.

Key Responsibilities

1. Accommodation Revenue Sales

- Develop and execute strategies to boost accommodation revenue.

- Collaborate with the Front Office team to optimize room sales, promotions, and upselling

activities.

- Maintain strong relationships with OTAs and corporate clients to secure bookings.

- Propose at least one improvement plan each month for underperforming room types.

2. Rental Management for 9th Floor

- Identify and negotiate with potential tenants or event organizers for short-term or long-term

rentals.

- Coordinate with operations to prepare the 9th floor for various uses, such as events, pop-ups, or

coworking spaces.

- Evaluate rental performance quarterly and propose adjustments to pricing or offerings as

needed.3. Market Analysis & Strategy Development

- Gather and analyze at least five market trends, policies, or news items monthly (e.g., new flights,

events, or exhibitions).

- Propose 1-2 sales or marketing strategies monthly based on market dynamics.

- Monitor competitor pricing and promotions to ensure Meander Saigon remains competitive.

4. Performance Reporting

- Prepare bi-weekly and monthly reports, including REV, OCC, ADR, RevPAR, and rental revenue

for the 9th floor.

- Analyze and track key performance indicators, identifying opportunities for improvement.

5. Social Media & Content Marketing

- Publish a minimum of eight posts monthly on social media platforms.

- Achieve annual growth of at least 10% in followers and engagement.

- Collaborate with at least two local KOLs or media partners per quarter to enhance brand visibility.

6. Customer Engagement & Events

- Host at least one in-store activity or festive event monthly to boost customer satisfaction.

- Partner with local brands for co-branded projects or merchandise biannually.

7. Platform Management & Sales Channels

- Maintain and optimize listings on OTA platforms, ensuring accurate and attractive content.

- Propose and manage promotional campaigns, evaluating results quarterly.

8. Team Collaboration & Supervision

- Work with the sales and operations teams to align marketing strategies with business goals.- Ensure consistent brand representation across all marketing and sales channels.

9. Group Brand Initiatives

- Contribute to group-level branding projects and membership program development.

- Conduct competitor research and propose unique positioning strategies for Meander Saigon.