Meander Sài Gòn

The Growth Marketing Specialist is responsible for developing and executing strategies to drive guest acquisition, retention, and market expansion for the company’s hospitality services. This role requires a data-driven mindset, creativity, and strong collaboration skills to optimize marketing efforts across multiple channels, ensuring an exceptional guest experience and sustained business growth.

• Conduct in-depth analysis of hospitality market trends, competitors, and target guest demographics.
• Utilize data-driven insights to refine marketing strategies and enhance guest acquisition.
• Leverage analytics tools to track guest behavior, campaign performance, and industry trends.

• Create and execute innovative marketing plans to increase brand awareness and guest engagement.
• Develop targeted promotions and loyalty programs to boost direct bookings and guest retention.
• Identify and test new growth opportunities, including strategic partnerships and emerging marketing channels.

• Plan and implement multi-channel marketing campaigns, including:
• Social media marketing (Instagram, Facebook, TikTok, LinkedIn, etc.)
• Content marketing (blogs, newsletters, website updates, video content, etc.)
• Email marketing and CRM automation
• Paid advertising (Google Ads, Facebook Ads, OTA promotions, etc.)
• Collaborate with PR and influencer marketing teams to enhance brand visibility and reputation.

• Work closely with operations, front office, and F&B teams to optimize the guest experience.
• Ensure marketing efforts align with seasonal promotions, hotel events, and special packages.
• Partner with revenue management to develop pricing strategies that drive occupancy and revenue growth.

• Continuously monitor and analyze the effectiveness of marketing campaigns.
• Utilize guest feedback and online reviews to enhance marketing communication and service quality.
• Conduct A/B testing to optimize conversion rates and maximize return on investment (ROI).
• Monitor and report on marketing campaign performance on a bi-weekly basis

• Bachelor's degree in Marketing, Business, Hospitality Management, or a related field.
• No prior experience required; internship experience is a plus.
• Basic knowledge of digital marketing and social media platforms.
• Strong communication and teamwork skills.
• Eagerness to learn and adapt in a fast-paced environment.
• Passion for the hospitality industry and delivering exceptional guest experiences.

• On-the-job training and career development opportunities.
• Competitive entry-level salary with performance incentives.
• Discounts on stays and F&B offerings within the company’s properties.
• A dynamic and supportive work environment.

Join us to be part of an innovative team driving guest engagement and business growth through cutting-edge marketing strategies!