Sản phẩm tiêu dùng Toshiba (Toshiba Lifestyle Vietnam) ★ 3.1

Mô tả Công việc

About the Role

We are seeking a dynamic and strategic Corporate Branding Assitant Manager to lead initiatives that elevate our brand presence, drive customer engagement, and ensure cohesive execution across all marketing channels. This role combines strategic thinking with hands-on execution, requiring expertise in brand management, digital operations, partnerships, and market intelligence.

Key Responsibilities

1. Brand Marketing

• Develop and execute brand strategies aligned with company objectives.
• Maintain brand consistency across all touchpoints (messaging, visuals, campaigns).
• Analyze market trends to identify growth opportunities.

2. Social Media Management & Operations

• Oversee social media strategy, content creation, and calendar planning.
• Monitor performance metrics and optimize campaigns for engagement and ROI.

3. Website Management & Operations

• Ensure website content is updated, SEO-optimized, and user-friendly.
• Collaborate with IT/design teams for technical improvements and UX enhancements.

4. KOL/Influencer Partnerships

• Identify, negotiate with, and manage relationships with influencers/KOLs.
• Track partnership performance and adjust strategies as needed.

5. Media Buying & Performance Marketing

• Plan and execute paid media campaigns (digital, print, OOH).
• Analyze campaign data to refine targeting and maximize ROI.

6. Brand Sponsorships

• Secure and manage sponsorships that align with brand values.
• Evaluate sponsorship effectiveness and report on outcomes.

7. PR/Press Management

• Craft press releases, manage media relations, and coordinate interviews.
• Monitor media coverage and manage the brand’s public image.

8. Crisis Management

• Develop crisis communication plans and lead rapid response efforts.
• Mitigate reputational risks during sensitive situations.

9. CSR (Corporate Social Responsibility)

• Design and implement CSR initiatives that align with brand values.
• Communicate CSR efforts internally and externally.

10. Market & Competitive Intelligence

• Conduct research on customers, competitors, and industry trends.
• Present actionable insights to inform marketing strategies.

11. National Dealer Conventions

• Plan and execute annual dealer conventions, including logistics and content.
• Foster relationships with dealers to strengthen brand loyalty.

Yêu Cầu Công Việc

Technical skills & Experience

·       Integrated marketing

·       Branding and Brand development

·       Online marketing strategy & channels

·       Social media marketing

·       Public relations Data normalization & analysis

·       Digital platform knowledge, including Facebook, Google, website CRM

·       The experience in Electrical Home Appliances is an advantage.

Education & Language

·       Bachelors’ Degree in Business Administration/Marketing/ Communication

Personal Traits

·       Detailed Oriented.

·       Multitask & Open mind personality.

·       MS Office advanced knowledge, including Word, Excel, PowerPoint.

·       Can be a team-player and can work autonomously.

Goal, detail, and results-oriented, well-organized.