Công Ty S.O.L ★ 1.0

Mô tả Công việc

MARKET INFORMATION:
- Analyze market situation, consumer trends.
- Collect and analyze competitors’ brand and sales performance.
- Understand market feedback about the brand and activities.
- Flexibility to work evenings, weekends, and holidays as required by the business.

BRAND PLAN:
- Analysis to define brand portfolio, marketing plan, communication, and price strategy for monthly, quarterly, and yearly basis.
- Strong financial acumen and ability to analyze financial data, control costs, and drive profitability.
- Ensure campaign execution to meet KPI, timeline & approved budget.
- Estimate monthly sales and expenditure, cost control for each campaign.
- Implement new product launches, setup plan for launching and maintaining while closely cooperating with internal team and external agencies.
- Manage CRM program including database acquisition, data enrichment, customer engagement and reporting.

STOCK:
- Lead sales forecast to prepare stock for each campaign.
- Manage to launch product from new product forecast & order, paperwork, price setting, and training materials to other launching activities.

SALES PROMOTION:
- Understand sales performance of the brand.
- Make monthly promotion plan for different sales channels.
- Coordinate with Ops team in sales-related activities.
- Demonstrated ability to oversee multiple outlets and manage complex operations.
- Following up and evaluating launch result, ensuring the mix is well deployed as planning, timely highlight to the team if there is off-road deployment

COMMUNICATION PLAN:
- Develop communication plan & objectives according to global strategy.
- Execute both ATL, BTL activities.