Welast

We’re looking for an HR Manager. This role is equivalent to a founding HR position and reports directly to the board of executives.

Our team is young, fast-growing, and made up of 60+ curious, hardworking individuals. As we scale, we’re looking for someone to help build a strong, people-first culture and lay the foundation for a high-performing organization.

ABOUT THE ROLE

You’ll lead both strategy and execution, from owning core HR systems like onboarding, performance management, internal communications, and skills training. You’ll also manage compensation and benefits, ensure compliance with labor laws, and implement reliable systems for maintaining employee data.

This is a rare opportunity to build from the ground up. We’re looking for a hands-on leader who brings structure to ambiguity, listens well, and leads by doing, not by pointing fingers. 

If you excel in fast-moving environments, can bring clarity to chaos, and know how to build lean, practical solutions that actually fit a startup’s needs, we’d love to meet you.

MAIN RESPONSIBILITIES: 

Recruiting

• Develop and implement recruiting strategies aligned with business goals
• Manage the full recruiting pipeline, including resource planning, sourcing, coordinating events, and managing referral processes
• Execute creative sourcing efforts: direct outreach, networking, online channels, and social media
• Lead employer branding initiatives across LinkedIn, recruiting platforms, the company website, and social media channels
• Partner with department heads to align hiring strategies with headcount planning
• Coach and support hiring managers, especially first-time managers, through the full recruiting process

People Operations & Compliance: 

• Manage new hire orientation and support onboarding to ensure smooth integration into WeLAST’s culture
• Conduct offboarding processes, identify trends, and share insights to inform leadership decisions
• Oversee tax, social, health, and unemployment insurance processes, ensuring timely and compliant administration
• Stay up to date with Vietnam’s tax regulations, labor laws, and social insurance frameworks to ensure full compliance across HR operations
• Design and manage performance assessment processes (e.g., probation, appraisals, promotions) to align with business goals, and support managers in carrying them out effectively
• Define and monitor key people metrics such as employee satisfaction, retention, and turnover
• Lead employee engagement efforts and shape company culture through meaningful programs and initiatives; gather feedback to assess effectiveness, adjust as needed, and report key insights to leadership
• Proactively address employee relations and workplace concerns with fairness and sound judgment, while keeping leadership informed and aligned on key issues
• Develop, update, and clearly communicate HR policies and procedures

Team Management: 

• Manage, mentor, and support growth of the HR team
• Oversee team workflows and ensure alignment with company values and goals
• Recognize achievements and address performance issues effectively
• Design and implement training programs tailored to business needs and market trends

QUALIFICATIONS: 

• Bachelor’s degree in Human Resources, Business Administration, or a related field
• In-depth knowledge of Vietnam’s labor laws, personal income tax regulations, and social insurance policies
• 5–7 years of HR generalist experience, including at least 3 years in a managerial role
• Proven ability to source and hire senior and leadership-level talent
• Solid understanding of recruiting channels and talent markets, particularly in Hanoi
• Experience in ecommerce tech startups is a strong plus
• Skilled in using workflow and collaboration tools such as Lark Suite
• Familiarity with HRIS, ATS, and other HR technologies is a plus
• Demonstrated experience building and executing employer branding strategies
• Strong understanding of employment law, HR compliance, and best practices
• Excellent interpersonal and collaboration skills, with the ability to influence stakeholders across all levels
• High emotional intelligence and sound judgment, with the discretion to handle sensitive matters
• Strong business acumen, analytical thinking, and negotiation skills

BENEFIT PACKAGE:

• Competitive salary and performance-based incentives
• 12 days of paid annual leave
• 13th-month salary bonus
• Team-building activities and company events
• Personal laptop provided
• Additional benefits in accordance with company policies and Vietnam Labor Law

If this sounds like the right fit for you, send your CV and cover letter to [email protected] - we’d love to connect!

ABOUT US

WeLAST is a print-on-demand startup crafting emotionally resonant eCommerce brands for niche audiences around the world.

We’re not just selling products, we’re creating designs that speak to what people feel. Our strength lies in identifying niche communities, understanding what moves them, and turning that insight into something they’ll actually want to wear, gift, or keep.

Behind the scenes, we blend creative instinct with smart systems and automation. This lets us move fast, test ideas quickly, and double down when something clicks. It’s heart and hustle, where intuition meets execution.

We’re a lean, driven team that values action over meetings, clarity over hierarchy, and real collaboration over red tape.