GroupM VietNam ★ 4.0

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Associate Director, Performance to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Head of Biddable

3 Best Things About The Job

• Be a game-changer! Create an outstanding team by building an unrivalled biddable media delivery capability in the market that can deliver demonstrable competitive advantage.
• Building best practice: Setting the benchmark for how each of the biddable media channels delivery models to ensure client KPIs are achieved with a best-in-class quality assurance approach an inbuilt continual improvement
• Collaborate with world class agencies: Partner your team with the GroupM media agencies to deliver a fully integrated service model
  
  

In Three Months

In this role, your goals will be:

• Win the team’s trust
• Thorough understanding of the processes, platforms, tools, technologies in use on client business
• Get on top of all the ongoing campaign operation
  
  

In Six Months

• Strengthen the existing standardized operational effectiveness
• Marked improvement in performance results across categories
• Explore new solutions to market as they become available
• Lead strategically & create best in class work out of Vietnam which could be taken to other markets.
  
  

In 12 Months

• Be a trusted expert and leader of team raising your individual and team profile internally and regionally
• Create best in class work to be recognized not only in Vietnam but also across the network
• Driving process level improvement for creating operational efficiency and workload
  
  

What Your Day Job Looks Like

• Serve as key point of contact on brief delivery responses and work with GroupM Agency Planner in developing cross-practice media execution
• Compile all necessary media recommendations (i.e. cross practice media schedules) from respective GroupM Nexus Buying teams and review alignment/QA as per original agency brief
• Oversee end-to-end project management of campaign brief, delivery and closure
• Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery at a cross practice level)
• Support the Head of Biddable to identify scalable solutions across key account campaigns and ensure optimal delivery and performance alongside with all GroupM Agencies and GroupM Nexus Buying teams
• Support directors in promoting knowledge share and continuous learning around POVs, trends and relevant skills to cultivate a high-performing team
• Share regular updates with Agencies on campaign performance, such as in-flight optimizations and necessary schedule adjustments
• Assist GroupM agencies on consolidating data for ad hoc based reports (e.g. CSI/Savings Report/Cost Avoidance)
• Deliver holistic cross-practice campaign analysis (i.e. mid and post campaign reports) working with respective buying teams to provide actionable insights and optimization recommendations
• Identify new product opportunities that will enhance clients’ digital front
• Roll out test and learn initiatives to drive continuous improvements in campaign performance
• Take an active role in developing broader biddable strategic recommendations and best practices to scale impact at market and regional level
• Any other project or tasks as assigned from time to time
  
  

What You’ll Bring

• Bachelor’s degree, or equivalent diploma, in disciplines as Digital Advertisement/Media, Mass Communication or relevant experience
• 5+ years of hands-on experience in at least one of the biddable practices (Social/Search/Programmatic)
• At least 1 year within internal/external engagement capacity
• Solid understanding of digital media ecosystem and technology
• Project management and ability to handle multiple stakeholder levels
• Able to efficiently prioritize and delegate tasks in a fast-changing environment
• Strive for excellence demonstrated by setting high standards for yourself and others, holding teams accountable, focusing on continuous optimization while mitigating risks.
• Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, SEM, video & mobile
• Able to harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your accounts and their clients
• Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
  
  

More About GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com

Follow @GroupMWorldwide on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Vietnam

It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 64% during 2024. With a population of more than 100 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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