GTV Vietnam ★ 5.0

On the way of expanding our Bank globally, we expect the companionship of a senior in the position of Marketing Manager to navigate the whole Marketing department, both strategic and implementation aspects served for the long-term development of the Bank’s growth strategies.
The Marketing Manager will work and reside long-term in the SEA Region (outside of Vietnam) with fluent English skills and directly reporting to our Bank's CEO/Vice Chairman.

Responsibilities:
1. Market Analysis and Strategy:
● Develop marketing strategies and plans tailored to specific target markets, considering cultural, economic, and regulatory factors.
● Proposing to advise the Board of Directors on strategies and plans in Integrated Marketing and Branding activities in the long - term vision.
2. Brand Management:
● Develop and maintain our Bank’s branding positioning and direction throughout the chain of activities, including Brand Monitoring and Analysis, Strategy Development, Brand Identity Management, Brand Campaign Planning & Execution, Brand Monitoring and analysis… for existing and potential markets, ensuring consistency across all marketing channels.
● Adapt marketing materials and content to resonate with the target audience in different regions and market segments.
● Ensure each regional marketing team and external partners follow brand guidelines.
3. Digital Marketing Management:
● Develop, lead, formulate, and deliver 360 marketing solutions considering all marketing functions and activities (brand, PR, and digital).
● Collaborate with relevant tech, ops, and business team stakeholders to develop user acquisition and retention strategy across all growth and customer touchpoint sources, set targets, co-create execution plan, and monitor results.
4. Offline Marketing Management:
● Own entire channels and strategies - lead the ideation, prioritization, and execution of all experimental and scaled offline marketing campaigns, including linear TV, OTT / cTV, roadshows, events…and other offline channels
5. Budgeting and Performance Analysis
● Develop and manage marketing budgets.
● Monitor and analyze marketing performance, including ROI and market penetration
6. Team Leadership and Collaboration:
● Manage and coordinate resources to organize and implement those Marketing Strategies effectively, smoothly, and compatibility.
● Collaborate with cross-functional teams, including sales, PM, and regional marketing teams, to align marketing strategies with overall business objectives.