Kantar Media ★ 4.0

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.

Job Details

We are proud to announce that Kantar Worldpanel Vietnam has been certified as a Great Place to Work for 2024 - 2025. This prestigious recognition reflects our commitment to fostering a positive and inclusive work environment where every team member can thrive and contribute to our collective success.

As the New Business Development Lead at Worldpanel Vietnam, you will be at the forefront of our growth journey, responsible for driving the expansion of our client portfolio and win new business through our consumer panel insights. Reporting to the Business Unit Director, you will be a commercial leader with a passion for identifying opportunities, unlocking client value, and delivering winning solutions. You will also manage and coach a New Business Executive, working as a team to bring success.

Key Responsibilities

Revenue Growth & Client Acquisition

• Drive new business revenue by targeting high-potential sectors and whitespace opportunities.
• Lead the sales cycle from prospecting to closing, ensuring a client-centric, solutions-first approach.
• Develop strong relationships with senior stakeholders, building long-term partnerships.
  
  

Market Engagement & Visibility

• Collaborate with marketing on campaigns (e.g. webinars, PR, thought leadership).
• Represent Worldpanel at key events and client meetings to enhance visibility.
• Monitor competitors and market trends to inform business strategy.
  
  

Team Leadership & Collaboration

• Coach and develop the New Business Executive, ensuring aligned goals and performance.
• Partner cross-functionally with client service and operations for seamless delivery and onboarding.
• Provide input into strategic and budget planning with commercial insights.
  
  

Key Strengths & Capabilities

Personal Impact

• Inspiring, resilient leader with strong communication and coaching skills.
• Comfortable in high-pressure, target-driven environments.
  
  

Client Impact

• Consultative, value-driven sales approach.
• Able to craft data-led, impactful solutions aligned with client needs.
  
  

Business Impact

• Strong commercial acumen and strategic foresight.
• Expert in navigating complex sales cycles and decision-making structures.
  
  

Key Requirements

• 8+ years of experience in business development, strategic consulting, or commercial leadership roles.
• Experience in consumer insights, market research, or related fields.
• Deep understanding of Vietnam’s FMCG or retail landscape.
• Proven track record in B2B sales, preferably in insights, market research, consulting, or data-led industries.
• Strong lead generation and funnel management skills, experience using CRM tools to manage pipeline.
• Fluent in English and Vietnamese. Excellent presentation and communication skills; able to engage credibly with senior stakeholders (including C-level).
• Strong strategic thinking and problem-solving ability— connecting client needs to Worldpanel’s capabilities.
• Strong network among local and multinational companies in Vietnam.
• Prior experience managing and mentoring team members is a plus.
  
  

What’d We Offer

• Attractive annual leave (15 days in your first year and 20 days from the second year)
• Private health insurance cover
• Flexible working arrangement
• Recognition programs
• Celebration of all main festivals
• Fixed 13th month of salary.
  
  

Country

Vietnam

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.