The Parentinc

About The Parent JSC

The Parentinc is the #1 Parenting Platform in Southeast Asia across Content, Community and Commerce. We help parents have healthy pregnancies and raise healthy children and families. We have 3 main subsidiaries

• Through theAsianparent business unit we reach more than 30 million mothers monthly across Web & App in 11 languages, across 13 countries, and are the world’s highest rated App with over 150k ratings of 4.8 on iOS & Android. Expanding our reach, we own Vietnam's leading women's platform, Webtretho, and the popular parenting app, Bé Yêu, solidifying its influence in Southeast Asia's digital space for parents.
• Under our renowned brand Mama’s Choice, one of the fastest scaling D2C brands in Southeast Asia, we produce 50+ SKUs of Safe, Natural & Halal products for Mom & Baby.
• Last but not least, with Motherswork, we are a leading premium omni-channel business in Singapore, China and we have just expanded into Vietnam. We carry more than 300 brands and our products are available through Motherswork retail stores, e-stores, department stores, online platforms like Lazada, Shopee and Amazon.

CAMPAIGN MARKETING EXECUTIVE

We are seeking a data-driven, results-oriented Campaign Marketing Executive to drive brand growth and execute high-impact digital campaigns. You will manage influencer collaborations, community engagement, and performance marketing while ensuring campaigns meet client and business objectives.

Responsibilities:

• Community & Engagement: Build and nurture supportive online communities (Facebook groups, Bé Yêu App) through active engagement and timely responses.
• Influencer Partnerships: Collaborate with influential parenting and lifestyle experts to create engaging content. Support ideation, scriptwriting, and production coordination.
• Campaign Execution: Oversee and execute campaigns for clients from conception to completion, ensuring alignment with KPIs and delivering detailed campaign reports. 
• Performance Campaigns: Execute and optimize lead-generation campaigns across paid social, search, and CRM marketing. Monitor KPIs, analyze performance, and adjust strategies for maximum ROI.
• Event Support: Support the relevant events, from planning to execution.
• Continuous Learning: Stay ahead of digital marketing trends to enhance campaign effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years in digital/campaign marketing (FMCG, mom/baby care, or beauty/fashion preferred).
• Basic knowledge of performance marketing and data analytics.
• Proven success in influencer collaborations and data-driven marketing.
• Strong skills in campaign management and time management are essential.
• English communication skills are required.

Benefits and Perks:

• Competitive Salary Package.
• 13th-month salary bonus.
• Full social insurance contributions.
• Multinational work environment.
• Annual performance appraisal for salary reviews.
• Annual leave 12 days per year and holiday leave, birthday leave.