True North School

1. Paid search and online media management
• Optimize marketing performance campaigns to achieve specific aligned targets and develop digital marketing plan for assigned target audience;
• Manage and analyze paid search leads acquisition performance while minimizing the cost of acquisition;
• Identify areas for improvements and create a testing plan to improve performance;
• Research, understand and respond to industry trends, audience segments and their behavior and motivations to come up with creative ideas, initiatives for social media platforms;
• Lead and manage social media activities for prospective students across different platforms - Facebook, Tiktok, Instagram, etc. (works with Content Marketing);
• Build, manage and strengthen relationships with internal and external stakeholders including, but not limited to academics, writers, publishers, key opinion leaders, influencers, etc.;

2. Search Engine Optimization
• Define SEO strategies to drive free traffic to the website in order to acquire leads without advertising spend;
• Collaborate with product marketing and designers to improve the relevance of the website keywords;

3. Website
• Monitor and optimize the performance of website traffic;
• Responsible for website landing pages, implementation and email performance;
• Work with media agency to track, optimize page performance; campaign performance;
• Develop digital marketing plan for assigned target audience segment;
• Ensure consistent brand look in accordance with company brand guideline across social media channels and website;

4. Undertake any other tasks as delegated by the Line Manager and BODs.