WorldFirst

Key Responsibilities

Are you a skilled storyteller and strategic marketer ready to take local content to the next level? WorldFirst is seeking a passionate Content Marketing Manager to lead our content marketing efforts and drive powerful product narratives in the Vietnamese market!

What You’ll Be Doing

• Product Positioning & Messaging: Research competitors, industry trends, and local customer needs to shape product positioning and develop clear, benefit-driven messaging for new products and feature launches. Translate technical product information into compelling content tailored for Vietnamese audiences.
• Content Hub Creation & Management: Build, organize, and manage a centralized content hub, including industry articles, product guides, blogs, FAQs, customer testimonials, and case studies. Ensure all content assets are localized and consistently reflect our brand voice and values.
• Content Planning: Develop and own an editorial calendar across all marketing channels (website, email, CRM, social media). Align content topics and formats with business goals and campaign timelines. Ensure timely delivery of multiple content streams throughout the year.
• SEO Content Development: Create and optimize SEO-focused content and blog copy to drive organic reach and improve search rankings.
• Content Performance & Optimization: Track content engagement, conversion rates, and channel performance using analytics tools. Analyze results to uncover insights, identify gaps, and recommend data-driven optimizations for greater impact and ROI.
• Collaboration: Work closely with Product, Central Marketing and Sales teams to ensure aligned, integrated and impactful content strategies.

We Are Looking for Candidate with strong content expertise

• 5-7 years’ marketing experience, ideally in fintech, payments, or eCommerce
• Proven strength in product marketing and content development, with ability to create localized, engaging content across channels
• Excellent written and verbal Vietnamese and English communication skills
• Solid project management and stakeholder collaboration skills
• Able to handle quick design tasks in Canva or Photoshop
• Experience with cross-border business or fintech highly preferred