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Describe a successful small company that you know | Bài mẫu Speaking Part 2, 3 (2025)

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Describe a successful small company that you know | Bài mẫu Speaking Part 2, 3

Describe a successful small company that you know

You should say:            

  • What it is
  • How you know about it
  • How it becomes successful

 And explain how you felt about it

IELTS Speaking sample: 

I don't know much about the business world, and no company immediately came to mind, so I will talk about a small business near my house.  Many family-owned companies have struggled in recent decades and have closed down or have been acquired by larger companies in my country. However, this business is quite successful.

It is not really a company whose office is in a building. It is just a takeaway that specializes in Chinese food.

The restaurant was established by a Chinese couple who are now living in my country. Before the opening of their business, they both worked at a renowned Chinese restaurant in HCM city. Still, they then decided to leave and set up their own business. While the father is the main cook, the mother is in charge of the management. Their son, who is still in university, sometimes helps with the cooking.

I frequently visited the restaurant where they worked so when they left to start their own one, I was keen to visit it. Now, I'm one of their regulars because their place is close to my house and their delicious dishes always make my mouth water.

Also, I believe that what makes this business a success is not only the food but also their excellent customer service. All their customers are treated like friends. The family will happily adapt the dishes to suit your tastes and food requirements, for instance, if you are vegan or vegetarian.

I really enjoy both the food and the service here. I hope they will grow the business to become a big restaurant and open more branches soon.

 Từ vựng trong IELTS Speaking sample:

1. Takeaway /ˈteɪk.ə.weɪ/: thức ăn mang đi

Ví dụ: We were too tired to cook so we ordered takeaway.

2. To specialize in /ˈspeʃ.əl.aɪz/: chuyên về

Ví dụ: She hired a lawyer who specializes in divorce cases.

3. To set up their own business: thiết lập việc kinh doanh riêng

   business /ˈbɪz.nɪs/ : doanh nghiệp

Ví dụ: She set up in business as a management consultant.

4. To be keen to /kiːn/: hào hứng

Ví dụ: They were very keen to start work as soon as possible.

5.    To make one’s mouth water: khiến ai đó chảy nước miếng

mouth /maʊθ/: miệng

water /ˈwɔː.tər/ : nước

Ví dụ: The smell of that bacon cooking is making my mouth water.

Mở rộng:

Những từ vựng và ý tưởng trong bài có thể áp dụng cho chủ đề: Describe a family business

Model Answer 1:

This is an interesting question because I think the answer I’ll give reflects what I think of as ‘success’ to me being a successful business isn’t necessarily about making the owner rich, or growing the company bigger each year, it can be about other things too.

I’m going to tell you about a small company I know, how I know it, what they produce and why I would call it successful. As to how it became successful, well I suppose I’ll have to just offer my best guess – if it was possible to explain why a company does well I think we would all be entrepreneurs in the making!

The company I am thinking of is run by a friend of mine. We met through a running club. She makes very high-quality bespoke cookies. The biscuits themselves are delicious, but actually, it isn’t really so much about the food, it’s about the way she designs and presents them. She will do any design or theme and create special shaped and decorated biscuits to order. So, for example, if you have a friend who is celebrating a special birthday, and they love cycling and rock climbing, she might make up a box of biscuits including one in the shape of a bike, some mountains and ropes to represent abseiling equipment. She does a lot of wedding favours – small biscuits with a personal design incorporating the initials of the bride and groom on e.g. the number plate of a classic car perhaps. She even did a special order for me. A friend of mine had a riding accident and broke her arm very badly. To cheer her up I asked my biscuit making friends make a very special box. It featured a cartoon version of the horse she had been riding; the back of an ambulance; a syringe – to represent the morphine injections the paramedics had issued, and a representation of my friend with her arm in plaster.  It was brilliant!

As to why the business is successful, I think it’s for a number of reasons. The actual cost of ingredients is quite modest so the overheads aren’t huge, so my friend is able to add value through her artwork. She meets a niche need, I don’t know of any similar businesses in the region so there is not too much competition. She can also send her biscuits through the post, and they both travel and keep well, so she can supply all over the world – in theory at least, a limitless market. It helps that she is good at what she does so repeat orders keep on coming. However, whilst that explains how she keeps in profit, for me what makes the business a success, is that she has found a way of working for herself that generates an income, but gives her a really good work-life balance. She can work flexibility and take time off when she needs to. If she wants to go for a run in the morning before work and start late she can; if she thinks the lovely weather means she’d be better off working on her allotment she can do that too – although, of course, the work has to be done later. It is fantastic that she has made a success of her business idea, and the company has grown enough that she is also able to employ a part-time assistant to help her in busy spells as well.

Setting up the business was an act of faith, there were no guarantees when she started out, but she has worked hard, built up and retained a good reputation, and her products always raise a smile of delight in the recipient. Her main problem is that customers complain about her biscuits look too good to eat. This frustrates her, they are made for eating,’ keep a photo eat the biscuits’ is her advice, and she should know, she baked them herself!

Sample Answer 2:

A small web design & development company in my hometown, in my opinion, is a successful company. The name of this company is ‘Net Gear’ (...say a name you prefer…) and it was established by two young IT graduate only 3 years back.

It has been proven to be a successful company because within 3 years it has expanded rapidly and now they have 2 offices with more than 30 employees. They have a good client base and since one of the owners is personally known to me, I know that they are making an enviable profit. They have been awarded as a promising IT firm last year and their success stories, as well as 2 of their world-class software, were reported in a local newspaper.
I know the owners personally and the company office is near to my home. I have visited this company several times and thus I know many details of this company including what type of works they do, who works for this company, what are their products etc.
This company is basically a web designing and development company and it mainly designs and develops the eCommerce website for the clients. They have some in-house software including Content Management software and accounting software.

After the owners started the companies there were only 5 employees including themselves. They had only 2-3 clients and their office was in their personal house. In 3 years they have worked hard and gained many successes including the office and employee expansion, the output they produce and the revenue they earn.

Model Answer 3:

I live in a medium-size town with a population of about only 2 million. However, even though, it is not a big commercial city, it still has a sizable number of local businesses and companies, which have gained some great popularity and success. Today, I would like to talk about one such company which has done really well with its business.

The company, I am talking about, is a bakery factory. I have known about this factory since my high school years as it provided regular Tiffin snacks, such as cakes and biscuits, to the students of our school on behalf of our school authority. Since those days, I have always enjoyed their bakery products which include all kinds of bread, cakes and biscuits, as well as many other kinds of pastries and snacks.

As far as I know, this bakery factory remains open pretty much every day, even though it has a varied opening and closing hours throughout the week.  Located in one corner of my town, this bakery factory supplies its products not only in its hometown but also to a number of other shops outside of its own town. Interestingly enough though, since the day the bakery had started its business, it never really extended its plant. Instead, what they have done, in order to meet the growing demand of their products, is that they have increased the number of working shifts so that more and more can work there, and that I would call a “smart” move.  

However, even though, it has increased production, still one would hardly find any of their products left unsold at their store at the end of their business hours. So, based on their sales and their operation outside of their own town, it is fair to conclude that it is a successful company.  

Anyway, to answer how the company became successful, I think that it did so by maintaining the good quality of their products. Besides, it is successful also because it never hesitates to diversify its products different times of the year, depending on the taste and preferences of its customers.

Sample Answer 4:

I am going to talk about a small business, located in Tehran, the capital city of Iran, which is successful and employes a good number of people these days. I saw an advertisement made by this company on TV first, at least 5 years ago, and then heard from others how this small company is contributing to employ many people while making a good percentage of profit.

The small company I am talking about produces a variety of food products, food cans and delicious sauce and additives. Approximately, its operation backs to over 15 years ago, when it was a small factory in the North of Iran. Gradually, it was expanded to other parts of the country, and its numerous branches made it a very prosperous business.

While the number of its branches was only 2 in 2000, it has reached almost 50 across the country. Besides, the number of products increased from 10 items to just over 100 items. Though this is still a small business, it is improving and expanding pretty fast.

Lastly, the quality of its products has been improved fundamentally compared to the past, leading it to open some branches in other countries and becoming a famous brand of food-company in our region.

IELTS Speaking Part 3 Sample

  • Which do you prefer, family firms or non-family ones?

Gợi ý: separate (tách biệt), conflict (mâu thuẫn), family bond (mối lên kết trong gia đình),

Favoritism (sự thiên vị)

Personally, I prefer non-family companies, as we can completely separate our work from relationships. Let’s imagine that we work with other members of our family. In that case, there are times when conflicts happening at work cause severe damage to our relationships. Also, our personal feelings may lead to favoritism and negatively affect our decisions at work.

  • What are the important factors in making a company successful?

Gợi ý: take sth into consideration (cân nhắc), strategy (chiến lược), assemble (tập hợp),  capability (khả năng), derail (cản trở sự thành công)

When it comes to a company's success, different factors must be taken into consideration.

Firstly, businesses need to have the right strategies. They need to decide their goals and make plans to achieve these goals. Also, companies need to assemble the right people to achieve success. No matter how well the strategy is designed, one person who does not have the capabilities to fulfill his role can completely slow down the company’s progress.

  • What kinds of qualities should a successful businessperson have?

Gợi ý: leadership (khả năng lãnh đạo), supervise (giám sát), achieve one’s full potential (phá huy hết tiềm năng), persuasively (một cách thuyết phục)

One of the most essential qualities of a good businessperson is to have leadership skills. He needs to supervise his employees and motivate them to reach their full potential. Communication skills also play a significant role. A good businessperson should deliver his ideas clearly and persuasively to his customers and coworkers.

  • What emerging industries do you know?

Gợi ý: AI healthcare (chăm sóc sức khỏe nhờ trí thông minh nhân tạo – robot, máy móc, ..), virtual doctor (bác sĩ ảo), personal coaching (huấn luyện cá nhân), consult (hỏi ý kiến)

I don't have much knowledge of this topic. Still, according to some articles I've read on the Internet, AI healthcare has become popular these days with virtual doctors and automated health apps. Another industry is personal coaching. In the past, one might gain experience by consulting their seniors. Yet, there are now many companies that offer personal coaches.

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