Từ Vựng về chủ đề: BUSINESS & MONEY | Gợi Ý IELTS Writing Task 2 Topic BUSINESS & MONEY
(Recent research has shown that business meetings and training are increasingly taking place online.)
What are the advantages and disadvantages of this?
⇒ Sample Essay:
Many businesses today choose to hold meetings and do training online, rather than in person. While this has certain drawbacks related to interpersonal relationships, I still feel this is a positive trend because of its positive impact on employees with families. In this essay, I will discuss both sides in detail.
Conducting the majority of business meetings online has a potentially negative effect on the social dynamics of a company. The preference for online communication sacrifices essential elements of human interaction in the name of a more efficient, utilitarian process. When people sit in a room together, for training or a meeting, they are more likely to form strong interpersonal bonds. They will be able to see each other’s body language better and there is a good chance they may socialise in person afterwards. For example, employees might go for drinks or even just have a private chat about the meeting or training while still at work. This is much less likely to happen when people are working from home or a remote location and using online tools like Skype to communicate.
Companies that choose to do more training and have more meetings online are making life more convenient for their employees with families. At some point in their lives, most people must face the challenge of working and having a family. If both the mother and father work, then one of them might have to give up their job to stay home or they will have to hire an expensive caretaker to look after their child during the day. If more meetings and training took place online, this could free up time for people in certain jobs, such as IT workers, to work entirely from home and look after their children during the day. They will still have to make time for the training and meetings but at least they won’t waste valuable time commuting to the office.
The move towards increased online training and meetings may sacrifice some of the social aspects of work but this is more than made up for by the convenience it allows working families. In many families today, both the mother and father have to work to make ends meet and we should support any efforts to relieve their financial and physical burdens.
(Một số người nghĩ rằng cách duy nhất để đánh giá sự thành công của ai đó trong kinh doanh là số tiền họ kiếm được. Đây có phải là một chỉ số thực sự về sự thành công của một doanh nghiệp và thành công trong một doanh nghiệp có thể được đo lường theo những cách nào khác?)
⇒ Sample Essay:
Everyone wants to become successful in life and business. Nowadays, many people believe that money is the only parameter to measure success in business. I strongly disagree with this view and believe that the revenue generated cannot be the only indicator of the success of an industry or organization. There are multiple other factors that must be taken into consideration while analyzing the success of an industry. In this essay, I shall explain why money cannot be the only criterion of success and also mention some other indicators of success.
Money is crucial for running a business and it plays a major role in improving the viability of a business. However, money alone cannot create a strong foundation for a business. The reputation of an industry or an organization among its consumers is more important than the profit. Profit may be the number one concern of short-term businesses but for a business that is supposed to last years or decades, goodwill is more important.
For example, the valuation of the e-commerce website Flipkart, which was one of the highest loss-making organizations in the previous financial year is more than that of many profit-making companies. That is because Flipkart has a large customer base and also it is a name that customers trust. In other words, the net profit is not a measure of the market value or potential of a business. By contrast, factors such as a strong customer base, good reputation, quality products, and loyal employees and customers are better indicators of the success of a company. For example, many companies price their products aggressively for grabbing a large market share. Despite suffering losses, these companies have loyal customers and a high global rating.
To conclude, profit cannot be the single deciding factor of the success of an organization. There are a plethora of other factors for judging the success of a business and they include the customer base and reputation of the company.
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