ROYAL CANARY

- Based on the strategic direction of the Department Head, propose plans and implement multi-platform Digital Marketing activities for Boujee and support RCC brands - as directed by TBP (including Social Media, Paid Ads, SEO, SEM, web, EDM....).

-Directly responsible for managing and optimizing advertising performance on Social Ads and Google Ads platforms

-Coordinate with other brands under RCC to ensure consistent and high-performance Digital Marketing strategies.

-Build relationships and work with Digital Marketing partners, KOLs, Influencers to promote communication effectiveness.

-Analyze data, evaluate performance, propose improvements based on measurement indicators (traffic, engagement, conversion...).

-Prepare detailed Digital communication and promotion plans and projects for the Company.

-Capture and analyze the latest information, market trends, comments and suggestions from the Board of Management to implement Social Media Marketing projects and activities in accordance with the Company's strategies and goals

-Implement plans, coordinate with other Marketing groups to deploy, monitor and evaluate the effectiveness of each Social Media Marketing activity and project.

-Monitor information related to the brand on the Social Media.

-Build and maintain external relations with partners to promote brand awareness.

-Work with Marketing teams and members to come up with ideas and plans for media events.

-Manage productivity and effectiveness of Social Media platforms.

-Ensure consistency of campaigns and brand compatibility.

-Analyze and evaluate results and effectiveness of Digital tools in different projects.

-Other tasks assigned by Line Manager.