IPP Travel Retail

Mô tả Công việc

• Brand Strategy & Management:

- Develop and implement a comprehensive brand strategy aligned with the company's vision and objectives.

- Define and maintain brand guidelines, ensuring consistent application across all touchpoints (online and offline).

- Conduct regular market research and competitive analysis to identify trends, opportunities, and potential threats

- Track and analyze key brand metrics, providing insights and recommendations to leadership.

• Marketing & Communications:

- Develop and execute innovative marketing campaigns across various channels (social media, email, local partnerships, events, etc.) to increase brand visibility and drive customer engagement.

- Manage the creation and distribution of compelling content (blog posts, social media updates, email newsletters, etc.) that resonates with our target audience.

- Collaborate with internal teams (operations, product development) to ensure brand consistency in all customer-facing aspects.

- Manage relationships with external partners, agencies, and vendors.

• Customer Experience:

- Champion a customer-centric approach, ensuring all brand touchpoints deliver a positive and memorable experience.

- Develop and implement initiatives to enhance customer loyalty and advocacy.

- Monitor customer feedback and identify areas for improvement.

• Budget Management:

- Manage the brand marketing budget effectively and track ROI on marketing initiatives.

Yêu Cầu Công Việc

• Bachelor's degree in Marketing, Communications, or a related field.

• 3+ years of experience in brand management, preferably in the food & beverage or hospitality industry.

• Proven track record of developing and executing successful brand strategies.

• Strong understanding of marketing principles and best practices across various channels.

• Excellent communication, interpersonal, and presentation skills.

• Ability to work independently and as part of a team.

• Passion for coffee and the coffee shop culture is a plus!