IPP Travel Retail

As a PR & Branding Officer, you will join hands with the PR &Branding team in introducing and leveraging IVB brand to our valued customers. With your expertise, you will develop impactful PR & Branding campaigns aimed at increasing the loyalty and stickiness with IVB through different channels and tools.

- Execute comprehensive PR & Branding plans in line with IVB’s KPIs & timeline, ensure smooth implementation and the best possible impact, recommend adjustment if needed

- Work closely to identify PR & Branding/ Marketing needs and propose/ develop tailored solutions.

- Support the Branch in implementing programs, events promotion, products, services as assigned.

- Agency management and and recommend solutions for media crisis.

- Identify emerging marketing trends and opportunities for innovation.

- Content creation for all platforms.

- Embrace new challenges: be prepared to take on other exciting PR & Branding project and campaigns as assigned. Explore further possibilities in order to enhance brand’s visibility through different channels.

- Other tasks as assigned by Head / Director of Division

- Bachelor’s degree in Marketing, Business Administration or related field, experience in banking and finance is a plus.

- At least 2-3 years of experience in marketing role, implementing plans & strong follow-ups.

- Good at creative, brainstorming, story-telling, design & presentation skills.

- Problem-solving mindset and CAN-DO attitude.

- Proven professional relationships with internal & external parties, agency management.

- Proven track record of delivering results in ambiguous situations & ability to self-manage and prioritize work to deliver on key goals.

- Fluent in spoken & written English.