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Ebusiness Executive
IPP Travel Retail
6 việc làm
4 lượt xem
Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
Đang cập nhật
Hạn nộp hồ sơ:
25/12/2024
Hình thức:
Toàn thời gian
Kinh nghiệm:
Không yêu cầu
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Địa điểm làm việc
- 5th floor, Empress Tower, 138-142 Hai Ba Trung, Da Kao Ward, District 1, HCMC
Mô tả công việc
• Deliver operation and execution for e-Commerce business of all FnB categories under direction of eBusiness Manager by brand by partners, including growth strategy, strategic shopper marketing plan, optimized ecommerce media, CRM plan, portfolio management, promotion gift management, content building, monitoring, budget/investment planning & control. FnB eBusiness works directly with ePartner on the Marketing Planning and execution while the sales operation is led by NiM eCommerce Team. Strengthen relationship with external online customers:
- Based on JBP, breakdown into monthly Marketing & Campaign calendar by brands and by customer to avoid customers' conflict, strenthen dashboard from sell-in and sell-out. Optimize and tracking of investment mapping with Sales target.
- Ensure healthy metrics for online sales: traffic, %CR, offtake trend, ROAS & guided GMV from paid media...
- Lead Ecommerce Campaign & Merchandising Planning and execution.
- Lead Co-brand and partnership management to access potential matching target audience and extra value exchange .
- Ensure digital shelf & new initiatives update: SIS management, E-content, product page, landing page, thumbnail...
• Internal collaboration with Brand team, Finance controller, Demand planning, Sales team, Channel development team:
- Co-Lead to build, consolidate, incoporate FY Marketing & Ecommerce campaign with brand campaign calendar from BU to ensure offtake grow inline with Bu strategy
- Co-Lead marketing solutions & Meta ads, Google performance ads: paid search, organic search (eRetailer Search), livestream, social activities, KOL affliate, publisher affliate,...
- Monthly detailed SKU sales booking with sales team based on latest update campaign calendar
- Commercial plan for gift with purchase and on-top gift scheme: campaign and BAU
- Annual planning source of growth for Online channels
• Working with agencies and enablers for:
- Brief media based on EC target progress & campaign calendar, ensure optimize CPC and ROAS and to deliver with JBP commitment for platforms
- Quarterly catch up with Meta and Google for system update, new initiatives and cascade to media agency
- Quarterly, H1, H2, AOP review with media agency
- Find room to optimize and scale up efficiency media via market intelligence tools
• With the support of local research, insight data from ePartners to develop deeper online consumer and shopper understanding for Nutrition Category.
• Leverage this understanding to develop impactful media and ecommerce strategies to deliver the desired KPIs.
• Ensure activities will comply to FTSE4Good , WHO-Code, Nestlé policies and Instructions and local legislation in the context of delivering objectives by self/entire team.
- Based on JBP, breakdown into monthly Marketing & Campaign calendar by brands and by customer to avoid customers' conflict, strenthen dashboard from sell-in and sell-out. Optimize and tracking of investment mapping with Sales target.
- Ensure healthy metrics for online sales: traffic, %CR, offtake trend, ROAS & guided GMV from paid media...
- Lead Ecommerce Campaign & Merchandising Planning and execution.
- Lead Co-brand and partnership management to access potential matching target audience and extra value exchange .
- Ensure digital shelf & new initiatives update: SIS management, E-content, product page, landing page, thumbnail...
• Internal collaboration with Brand team, Finance controller, Demand planning, Sales team, Channel development team:
- Co-Lead to build, consolidate, incoporate FY Marketing & Ecommerce campaign with brand campaign calendar from BU to ensure offtake grow inline with Bu strategy
- Co-Lead marketing solutions & Meta ads, Google performance ads: paid search, organic search (eRetailer Search), livestream, social activities, KOL affliate, publisher affliate,...
- Monthly detailed SKU sales booking with sales team based on latest update campaign calendar
- Commercial plan for gift with purchase and on-top gift scheme: campaign and BAU
- Annual planning source of growth for Online channels
• Working with agencies and enablers for:
- Brief media based on EC target progress & campaign calendar, ensure optimize CPC and ROAS and to deliver with JBP commitment for platforms
- Quarterly catch up with Meta and Google for system update, new initiatives and cascade to media agency
- Quarterly, H1, H2, AOP review with media agency
- Find room to optimize and scale up efficiency media via market intelligence tools
• With the support of local research, insight data from ePartners to develop deeper online consumer and shopper understanding for Nutrition Category.
• Leverage this understanding to develop impactful media and ecommerce strategies to deliver the desired KPIs.
• Ensure activities will comply to FTSE4Good , WHO-Code, Nestlé policies and Instructions and local legislation in the context of delivering objectives by self/entire team.
Yêu cầu công việc
• eCommerce background from brands is preferred.
• Minimum 4-5 years in online business operations, with at least 3 years experience in eCommerce from planning to execution, and over this period has successfully delivered projects and KPIs, especially top and bottom line business results.
• Experience in relationship building and managing cross functional teams & KAM and Marketing Solution team of online ecommerce platforms
• Proven track record in delivering strategic digital marketing projects.
• Has consistently demonstrated success in a number of challenging and diverse business situations.
• Broad and practical understanding of key digital concepts in the areas of eCommerce, Social Commerce, Digital Media, Marketing Data Analytics.
• Minimum 4-5 years in online business operations, with at least 3 years experience in eCommerce from planning to execution, and over this period has successfully delivered projects and KPIs, especially top and bottom line business results.
• Experience in relationship building and managing cross functional teams & KAM and Marketing Solution team of online ecommerce platforms
• Proven track record in delivering strategic digital marketing projects.
• Has consistently demonstrated success in a number of challenging and diverse business situations.
• Broad and practical understanding of key digital concepts in the areas of eCommerce, Social Commerce, Digital Media, Marketing Data Analytics.
Quyền lợi được hưởng
Thưởng
13th Month Fixed Salary + yearly Performance Bonus
Máy tính xách tay
Laptop
13th Month Fixed Salary + yearly Performance Bonus
Máy tính xách tay
Laptop
Khu vực
IPP Travel Retail
Xem trang công ty
Quy mô:
200 - 500 nhân viên
Địa điểm:
Số 37, đường Hồng Hà, Phường 2, Quận Tân Bình, Thành phố Hồ Chí Minh, Việt Nam
IPP Travel Retail là bước đi chiến lược của IPPG nhằm chinh phục ngành hàng tiêu dùng và dịch vụ phi hàng không. Sau 20 năm, IPP Travel Retail đã phát triển chuỗi cửa hàng bán lẻ từ cửa hàng miễn thuế tại sân bay quốc tế và siêu thị miễn thuế tại các cửa khẩu với đa dạng dịch vụ từ: thời trang, quà lưu niệm đến ẩm thực và quảng cáo.
Với chất lượng sản phẩm cao cấp & dịch vụ chuyên nghiệp, IPP Travel Retail đã và đang đáp ứng mọi nhu cầu thiết yếu của khách hàng và trở thành đối tác của các cảng hàng không quốc tế lớn nhất Việt Nam hiện nay.
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