BC Concept

Our client is seeking a Senior Marketing Executive to oversee the launch of their digital platform. This role involves driving digital and email marketing strategies, supporting sales campaigns, organizing impactful events, and creating engaging marketing materials. Collaboration with the Head Office and regional teams will ensure cohesive and effective marketing and branding efforts.

Roles & Responsibilities

• Digital Freight Forwarding Platform Deployment: Lead the launch and promotion of the platform.
• Digital Marketing: Develop and implement strategies to boost brand visibility and customer engagement.
• Email Marketing: Manage email campaigns aimed at customer acquisition and retention.
• Sales Campaign Support: Assist in planning and executing sales campaigns, including promotional gifts for special events.
• Event Organization: Coordinate exhibitions and webinars to promote services and connect with potential clients.
• Marketing Materials Design: Create marketing materials such as brochures, flyers, and digital content to support marketing initiatives.
• Collaboration: Partner with Head Office and regional teams to ensure consistent and impactful marketing and branding campaigns.

Qualification

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital marketing and event management.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Good command of English
• Proficiency in marketing software and tools.
• Strategic thinking and problem-solving skills.
• Creativity and innovation in marketing strategies.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical skills to assess and enhance marketing performance.