BTM GCS VIETNAM

- Develop and execute comprehensive sales and marketing strategies aligned with the company’s business goals.

- Lead the sales and marketing team, providing guidance, coaching, and performance management.

- Collaborate with other departments (operations, finance, etc.) to ensure a unified approach to customer acquisition and retention.

- Drive revenue growth by identifying new business opportunities, expanding existing accounts, and developing relationships with corporate, group, and leisure segments.

- Set and monitor sales targets, ensuring the team meets occupancy and revenue goals.

- Lead contract negotiations with major clients (e.g., tour operators, travel agencies, corporate accounts).

- Track competitor activity and market trends to adapt strategies and maintain competitiveness.

- Develop and oversee the execution of digital and traditional marketing campaigns to boost brand awareness and drive bookings.

- Manage the hotel’s online presence, including the website, social media, and third-party booking platforms.

- Oversee public relations efforts, event promotions, and partnerships that align with the brand.

- Work closely with advertising agencies, graphic designers, and other marketing service providers.

- Collaborate with the revenue management team to set room rates, analyze occupancy levels, and optimize pricing strategies to maximize profitability.

- Manage the sales and marketing budget, allocating resources effectively and ensuring maximum return on investment (ROI).

- Analyze sales reports, market research, and customer feedback to refine marketing tactics and sales approaches.

- Build and maintain relationships with key clients, including event planners, travel agencies, and corporate partners.

- Ensure a high level of customer satisfaction by understanding client needs and delivering tailored solutions.

- Represent the hotel at trade shows, industry events, and networking opportunities to attract new clients.

- Competitive package

-  Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field. MBA or advanced degree preferred.

- 5 years of experience in hospitality industry in similar role.

- For Vietnamese applicant only.