Fonterra 4.3 ★

Mô tả Công việc

1. Trade operation Manager:

1. Deploy Trade program to Sales Field
2. Follow up & Tracking Instore execution: Daily store visit, track ISE:
   • On-shelf-Availability / must have SKUs)
   • NPI ( new product innovation)
   • Merchandising ( POSM/ display)/ Visibility
3. Track IFE ( In-Field Excellent) execution & give inputs to improve effectiveness of Activation programs:

• Monitor compliance of Move check activation: Right areas / Right stores / Right execution (*)
• Coordinate & supervise Rural programs: HCP Event, wet market program …

1. Collaborate with Trade sales & Customer / Shopper Marketing to align areas of Field Improvement & ensure it’s well completed by Trade Sales/CMM as timeline: Frequently do fieldwork with RSM/Supervisors ( and/or by yourself) to discuss & align improvement.
2. Explore insights/ understanding from Trade then translate it into Key Issues/ opportunities as inputs for new effective initiatives.

1. Medical Marketing:

• Convince and establish privileged relations with target Private Clinic / Hospital / Pharmacy in order to achieve sales.
• Promote and sell Fonterra products to target audiences based on action plan and marketing plan.
• Educate HCPs on the importance of nutrition on patient quality of life, and the role of Fonterra’s products in increasing quality nutrition, through effective detailing conversations.
• To organize and attend the public relations’ event.
• Collaborate with Sales team to support patient education regarding nutrition and Fonterra brands, to influence patient choice of nutrition products to meet key KPIs and targets as assigned
• Leverage existing HCP relationships to increase awareness of and preference for Fonterra products among other HCPs, and to build new HCP relationship

1. B2B Sales:

Collaborate & work with B2B customer to achieve monthly sales target; also explore the B2B segment to find the new customer for Fonterra