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* Summary:
- We are seeking a driven and creative Digital Marketing Executive to lead and develop our online presence. You will be responsible for crafting engaging content, managing social media channels, and implementing digital marketing strategies to generate leads and grow brand awareness.
* Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Conduct market research and competitor analysis to identify target audiences and industry trends.
- Create high-quality content for the CAS Energy website (blogs, articles, case studies) and social media channels.
- Manage social media accounts (LinkedIn, Facebook, Instagram) on a daily basis, including engaging with followers, posting relevant content, and running targeted campaigns.
- Implement Search Engine Optimization (SEO) best practices to improve website ranking in search results.
- Analyze website traffic and social media engagement metrics to measure digital marketing campaign effectiveness.
- Set up B2B sale channels with CAS website integrated with a CRM tool
- Develop and maintain relationships with key industry influencers.