Global Performance Commerce ★ 3.8

GPC is on a mission to deliver superior eCommerce software and we need people that love:

Software
Technology
eCommerce

Looking for a challenging and rewarding full-time position in the eCommerce industry? Look no further than GPC - the global leader in eCommerce software! We're on a mission to deliver superior technology solutions, and we need your expertise to help us achieve our goals.


OVERVIEW:

We are on the hunt for seasoned professionals in the field of digital advertising, with a keen focus on media buying across various platforms including Facebook, Google, TikTok, and notably Amazon PPC. Ideal candidates will bring a wealth of experience in setting up and refining e-commerce campaigns. This role involves a close collaboration with our marketing team to identify precise audience segments, craft engaging ad content, and meticulously analyze campaign data to enhance ROI.

RESPONSIBILITIES:

- Formulate and implement media buying strategies across Google, Meta platforms (Facebook, Instagram), TikTok, and Amazon PPC to fuel business growth and optimize performance.
- Perform daily analyses and optimizations of campaigns to maximize ROI.
- Conduct A/B tests and other experimental approaches to determine the most effective ad creatives, targeting methods, and bidding strategies.
- Work in tandem with creative teams to produce ad content that captivates and converts.
- Stay abreast of industry trends and breakthrough opportunities for new testing channels, audiences, and tactics.
- Manage relationships with media vendors, negotiating terms and pricing to improve campaign outcomes.
- Deliver regular reports and insights to stakeholders, offering recommendations for campaign enhancements.
- Collaborate with various teams to ensure media buying efforts are cohesive with broader marketing objectives.
- Keep updated on platform algorithm changes and advertising policy updates, adjusting strategies as needed.