Pasteur Street ★ 3.0

OVERVIEW:
The Senior Trade Marketing Executive/ Trade Marketing Executive plays a key role in the following:
● Own the Annual Trade Marketing Plan: Put in place a yearly promotional and activity calendar for Trade and Marketing initiatives to improve the number of pax for PSBC.
● In-store Promotions: Responsible for designing tailored trade promotions for key customers
● Category Management: Develop category captainship in the growing modern trade channels
The primary purpose of this role is to design, implement and manage the off-trade. The role must convert deep consumer and trade insights into a clear action plan that ensures demand creation through optimal presence, visibility, activation, and conversion of Pasteur Street Craft Beer brands appropriately segmented across different types of taprooms.
RESPONSIBILITIES:
● Develop, monitor, and oversee the implementation of trade marketing plans for offline channels and brands to achieve business objectives.
● Plan, manage in line with the Marketing Manager and monitor the efficient utilization of trade spend budgets across channels/brands.
● Provide trade spend tracking reports, including insights by channels on the effectiveness of spending/plan.
● Plan, support, and coordinate BTL strategies of all product launches, tactical/ partnership campaigns,
● Leading the execution of campaigns/ projects including manage, execute, and implement brand, marketing, campaign strategy and tactics across offline channels including but not limited to POSMs.
● Post-campaign reports, data analysis and quarterly project reviews
● Assist Marketing Manager in monitoring and evaluation of marketing statistics (customer count, ticket average and turnover) for the group and competitor’s activity to make necessary adjustments to marketing campaigns
● Become a Brand Ambassador and able to present at company events.
● Any other job functions/projects that the Company assigns from time to time.