Zwilling J.a.henckels Việt Nam

Manage retail business in Key E-commerce platform:
• Follow company target and manage to achieve.
• Develop strategies to increase sales, reduce costs and drive the conversion rate of our products such as price optimization, coupons, and deals, on-site communication & visibility.
• Manage to increase Retail sentiment & brand score in E-commerce channels.
• Onsite & offsite traffic driving
Market Insight and business analysis:
• Analyze our product listing data (sales, conversion rate, page views, rankings, pricing, etc.) to
determine why products are trending up or down. Share the observations and the proposed
strategies to improve the issue
• Review movement of competitors and pricing, to understand the market trends.
• Optimate the budget and maximize ROAS, ROI on each channel.
Stock Management:
• Working with Logs & SCM team to check the current stock status and keep product performance
on-site well on each of channel.
• Review stock on e-commerce channels every week and plan to book reserve stock with Logs & SCM team
CRM:
• Keep following with CS tool on each channel
• Follow CRM program each of channel and support to processing: the delivery gift to
customer/KOL…
• Follow and make the report

Report:
• Campaign performance
• Monthly report