ESTEE LAUDER (VIETNAM) LLC. ★ 3.0

Business Intelligence

• Execute the short and long term e-Commerce strategy and roadmap which is designed by Senior Online Manager
• Identify market opportunities to grow online revenue generating channels
• Analyze online marketing budget and online advertising spend by channel and Brand to maximize ROI
• Provide e-Commerce education and advice to Brands
• Partner with Marketing leads to support omnichannel calendars by maximizing the brand marketing calendar through leveraging eCommerce occasions
• Working with Corporate Marketing, conduct competitive and market analysis from UX, merchandising, offers, to site features, etc.
• Support to conduct competitive and market analysis.
• Review eCommerce site performance and recommend optimization plan.

Operational Effectiveness

Keep track and supervise Online Executive to work on daily/ weekly SiS activities:
• Banners content/images QA.
• Online Brand shop QA (including all the banners changes and new product upload).
• SIS update guideline to Lazada/beautiful me for SIS change.
• Communicate with Affiliate Brands and functions to execute Online activities.
• New product content creation with eCommerce partner.
• Product information review and update to eCommerce partner.
• Collect assets, images, contents from Brand when needed.
• Maintain and improve SiS operation excellent (Seller Rating, Product rating, Followers, Return rate, Content score).
• Content generation, at least 2-3 feeds for Brands SiS/ week.
• Maintain customers loyalty by sending CEMs (new arrivals, campaigns, focus SKUs, beauty tips, beauty trend…) at least 1/week.
Keep track and warehouse management:
• Charge out product (New product/Replenishment/GWP)
• Working closely with Indirect Procurement for collaterals, GWP, TOA production
• Collect, prepare GWPs/TOAs for PR purpose.
• Keep track, manage process and documents needed for internal and external stock transfer.

Tracking & Reporting

• Understand and translate reporting into business requirements
• Proactively analyze and explain site metrics trends and recommend analytics-driven changes to Brand cluster
• Other Ad Hoc reports

Campaign & Project Management

• Work in partnership with Brand teams to develop each 3PP brand launch, merchandising, programming and promotional strategy / activities, as aligned to the product strategy and marketing calendar to drive business growth.
• Aligned to Brand objectives, partner with 3PP and Brand teams to co-create marketing initiatives to achieve sales targets on 3PP sites.
• Drive online marketing strategy to maximize online sales across 3PP sites, working in partnership with 3PP partners and Brand teams to increase brand awareness online.
• Meet with 3PP partners on a regular basis to review strategies, opportunities and issues, in conjunction with the Brand team.
• Work in conjunction with the Brand GMs and Online Director to implement new projects and new initiatives, including new programs / content to growth 3PP businesses and drive customer acquisition and retention.
• Monitor and collects all exposures on Lazada channel and ELC owned channels
• Manage and execute different types of digital programs/campaigns
• Identify good practices, resolves issues and roadblocks
• Work closely with eCommerce partners to support actual & post campaign execution.

People management

• Assist Senior Online Manager to promote team spirit and drive transformational change for the Affiliate organization.
• Promptly coaching to Online Executive to execute daily operational tasks
• Actively collaborate with the Marketing Leads to driver overall Brand Affiliate performance

Other tasks assigned by Senior Online Manager