ESTEE LAUDER (VIETNAM) LLC. ★ 3.0

Responsible for supporting all sales planning and reporting activities across the relevant Brands and
channels to drive effective and efficient sales execution. This includes periodic reporting and analysis,
preparation of sales targets, order management, incentive programs / reporting, and general reporting and
analytical activities to support sales activities across the relevant channels.
Collaborate with Brand and Online to set annual commercial strategies and targets to deliver on strategic
objectives and lead the commercial team to deliver on the KPIs – e.g. Retail and Net sales, Returns % to NS,
Demo % to NS
Lead SIOP meeting for monthly Sales LE reviews in consultation with Brand and Online
Identify Risks & Opportunities and work with Brand and Online to re-prioritise in line with the changing needs
of the business and develop contingency plans for business-critical issues to ensure ELC quarterly net sales
delivery.
• Prepare weekly / monthly sales reports for the relevant Brands / channels, including analytics and
insights to determine opportunities for improvement
• Manage monthly / annual sales target data for the relevant doors (FSS, FSF, DS etc)
• Develop monthly door retail programs and order products through sales analysis. Lead the tracking
and communication of trade and promotional activity
• Set monthly sales target by category and develop short-term incentive programs to drives sales in
partnership with Brand Marketing and Commercial Sales
• Partner with Brand Marketing and Education (Brand and Commercial) to develop retail programs to
support effective in-market execution for ACEs and drive sales improvement
• Lead key data analysis across Brands / Channels for trends, risks and opportunities to drive sales
improvement and productivity (including monthly sales budgeting and people costs across the
Affiliate)
• Place, collaborate and manage orders for the relevant channels
• Manage monthly sales budget and people costs for the relevant Brands / Brand Cluster
• Support with the relevant information, data and analytics for sales incentive programs and payments
• Provide data and analytics to support new door openings and closures
• Perform other ad hoc planning and reporting activities for Brand Marketing and Commercial Sales
team as requested
• Ensure all stock levels are optimized by sourcing stock from local, regional, together with internal
brand negotiations for relevant basic stock.
• Liaise with the demand planning team and Brands to secure stock for channel. Strictly follow up with
inventory management to minimize clearance and warehousing cost
• Generate stock orders and management of stock transfers (both saleable and GWP) between stores
and warehouse.
• Lead driving the planning to execution by collaborate with Commercial Assistant and Sale Lead to
ensure
• Effectively planning stock and promotion within brand guidelines, monitor cost/incremental sales for
each initiative/major promotion
Other tasks: as assigned by Commercial Planning Manager