ESTEE LAUDER (VIETNAM) LLC. ★ 3.0

• Marketing planning, Calendar and Campaign implementation:
• Monitor beauty communication and social digital landscape
• Assist Consumer Marketing Manager to formulate and execute brand marketing calendar, omni-channel marketing programs.
• Lead campaign planning, strong & holistic execution through partnering with Corporate MKT (Social Media, Content), Sales & Education and Commercial Channel team (OL, B&M, SMC...) to align and achieve business goals.
• Leverage new product key selling points, social story-telling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels).
• Follow up with stakeholders in the execution of Unity omni-channel including Product Listing, Social Digital, CRM, Social Activation, Visual Merchandising, Promotion.
Social Digital Marketing and Communication Execution:
Partner with Corporate MKT to execute Social Digital/CRM plan, follow up the implementation of media plan and communication plan as per project KPIs alignment:
• Partner with Corporate MKT Team to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation.
• Execute social/digital local creative briefs
• Manage external agencies on campaigns and social media content implementation.
• Identify and propose new initiatives to leverage with emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs.
PR/KOL/Community Management:
• Identify and propose local KOLs, relevant PR/Community that fits Brand’s need.
• Assist Consumer Marketing Manager to develop KOL/PR Plan, and write up content with ideas, topics for editorial write-ups, press discussions, key monthly highlights.
• Work with KOL on content and social asset briefing
• Maintain & establish relationship with KOLs for regular support and campaign focus, project collaboration.
• Implements paid and non-paid KOL activities and community activations on Brand Campaigns and Online Mega Campaigns.
Marketing Operation Management:
• Maintain close contact with Education on current and upcoming programs to assure alignment with marketing calendar and accurate information
• Partner with local Online team to execute E-commerce mega campaigns
• Prepare consolidated report and recommend improvements or changes.
• Align with Product and Retail MKT for Visual Merchandise implementation, commercial planning to support campaign objectives
• Align with Corporate MKT Team to develop targeted consumer offers using CRM database
• Monitor the consistent implementation of all kinds of communication in timely manner.
• Consolidate report and analysis on all marketing plans and activities.
Budget Monitoring and Following up:
• Follow up with procurement, Brand assistant and agency on budget usage plan
Other tasks: as assigned by Consumer MKT Manager