ESTEE LAUDER (VIETNAM) LLC. ★ 3.0

Mô tả Công việc

MAIN JOB RESPONSIBILITIES:

The Online Executive will support the Online Manager in driving TikTok Shop operations and Content Management to build brand awareness, increase consumer engagement, and deliver strong revenue growth.

The position is based in Vietnam and reports directly to the Online Manager.

RESPONSIBILITIES:

1/ Operational Effectiveness:

· Manage and maintain TikTok Shop operations, ensuring alignment with brand guidelines and consumer experience standards.

· Oversee product listing, pricing updates, and campaign enrollment with platform partners.

· Conduct regular QA on content, product information, and store pages to ensure accuracy.

· Coordinate with supply chain and brand teams for stock availability, GWPs, collaterals, and charge-out processes.

· Track and monitor stock forecasting, demand planning, and stock allocation for TikTok Shop channels.

2/ Livestreaming Planning & Execution:

· Develop and maintain livestream calendar (BAU, campaign-led, KOL lives).

· Work closely with platform partners, agencies, and beauty advisors to schedule and execute livestreams.

· Define livestream sales targets, commercial offers, and KPI tracking.

· Monitor livestream performance and provide feedback to optimize results.

3/ Content Planning & Management

· Align social commerce content planning with brand marketing calendars, including brand and affiliate short videos planning for TikTok Shop.

· Develop monthly content calendars per brand, integrating:

o Brand calendar with NPL (New Product launch)

o Consumer Insights

o TikTok trends and creative opportunities (via tools like TikTok Creative Center, TikTok MarketScope, Quilt.AI) that are locally relevant

o Content thematics focus aligned with brand equity

o Promotional activities and TOA concepts with local relevance

· Lead ideation for branded short videos; coordinate with content agencies and BAs for production.

· Source and localize global video assets for market fit.

· Ensure consistent cadence of short video posting & media boosting.

· Source, review, brief, and manage creators/affiliates/BAs/KOLs for content.

· Coordinate paid media amplification for branded and creator content.

4/ Performance Monitoring & Optimization:

· Continuously optimize content and TikTok Shop operations based on data analysis and commercial KPIs.

· Generate performance reports and insights for internal stakeholders.

· Provide actionable recommendations to improve content, campaigns, and livestream ROI.

5/ Other Tasks:

· Support ad-hoc projects and assignments from the Online Manager as needed.

Yêu Cầu Công Việc

REQUIRED EDUCATION/EXPERIENCE/COMPETENCIES:

Requirements:

·        1–2 years of experience in TikTok Shop/eCommerce operations and content management

·        Understanding of TikTok short video content, influencer marketing, and eCommerce livestreaming

·        Strong analytical skills; ability to translate data into actionable insights.

·        Detail-oriented, proactive, fast-learning, independent, and innovative.

·        Strong collaboration skills with cross-functional teams, agencies, and platform partners.

·        Proficiency in Excel/Google Sheets; knowledge of Photoshop, content tools is a plus.

·        Passion for digital commerce, online marketing, and social media trends.

Education:

·        Diploma or Degree in Marketing, Business, or related field.

Required Languages:

·        Strong written and spoken English & Vietnamese.