Fitness & Lifestyle Group

FUNCTIONAL BUSINESS OBJECTIVEs (FBOs):
The Marketing Executive is integral to the success of FLG Vietnam. Working both internally and externally with the program team, suppliers, the Fitness team and the Agency team, he/she will work towards creating the highest standard of marketing campaigns.

Abiding to a high-performance culture and focusing on great execution towards clear revenue generation, he/she contributes to the company’s top and bottom line by:
• Deeply understanding user and market insights in order to develop and execute marketing activities;
• Working with the Assistant Marketing Manager and Marketing Manager to implement a marketing plan;
• Leading the execution of offline campaigns and assisting with the project management of online portion;
• Assisting in all work with the Partnerships team to create mutually beneficial partner relationships;
• Project managing all timeline collateral delivery and ensuring quality output for the same;
• Reporting on campaign performance, marketing and impact on sales.
• Working with suppliers to ensure maximum efficiency, and quality for price.

REPORTS TO: Marketing Manager

KEY RESPONSIBILITIES & CRITICAL DRIVERS:

A. 80% - Implementing and Executing Marketing, Sales Plans and Programs
1) Work in conjunction with the Field Marketing and Fitness team to implement Marketing and Sales plans including online, offline and events.
2) Support the creation and marketing of new memberships and/or PT programs;
3) Develop & deliver training on new promos or marketing initiatives to PT, Sales teams;
4) Work with key stakeholders to ensure timely project execution, and problem solve any issues that may arise.
5) Lead the process of gathering leads through activation / events and work to consolidate database of all leads generated. Maintain the database of leads by ensuring data consistency.
6) Assist with brief creation for all collaterals and project manage the creative production of the same to ensure timely delivery of the same. Ensure all collaterals are on brand.
7) Keep track of any collateral or marketing gift replenishment needs at club level and work with suppliers to ensure timely delivery of the same. Work to ensure suppliers are paid on time.
8) Report on the effectiveness of campaigns and issue recommendations from your learnings.
9) Ensure consistent implementation of visual guidelines across all channels and communication means.
10) Develop and maintain a budget for initiatives. Report on the same to the upper management.

B. 20 % - Self-Improvement and Team Contribution
1) Contribute to team culture by sharing ideas to improve marketing campaigns, customer targeting and effectiveness of consumer targeting.
2) Seek constant self-improvement on relevant topics that can help deepen inventory planning knowledge.
3) Work with integrity and deliver the maximum quality work to help move the company forward.