Hanoi Toronto School

Purpose of role
We are currently seeking a Senior Marketing & Communications Officer for a school in Vietnam.
The Senior Marketing & Communications Officer will support the strategic planning and delivery of marketing & communications activity (in collaboration with the Admissions team focusing on student recruitment led activities) to deliver enrolment and retention targets.
Line manager: Marketing Manager
Key Responsibilities
To support planning and execution across marketing and communications
-Support the annual Marketing planning process within the school to ensure optimum brand awareness and lead generation activities within local competitive environment.
-Taking direction from the School Principal and Marketing Manager manage the content, media, event and marketing plans for the school, including analysis of efficiency & effectiveness and budget management.
-Produce digital and print publications within schools following regional guidelines, organising photography/videography shoots and design/editorial content where required.
-Demonstrate continual improvement of promotional campaigns to achieve the required levels of enquiry, application, acceptance and enrolment rates in schools.
-Review content of the school website, ensuring current and engaging information for prospective and current families to enhance user experience.
-Leverage all appropriate content, media and PR opportunities.
-Ensure ‘Amazing Learning’ is at the centre of marketing and PR initiatives.
-Act as school representative with the media for both proactive and reactive media communications.
-Support school marketing activities improving alumni, stakeholder, parent, student and staff engagement.
-Ensure schools regularly conduct market research.
-Help schools to engage stakeholders to complete the yearly surveys with increased completion and advocacy rates.
To support quality lead generation activity for the school across digital and offline marketing channels.
-Working in collaboration with the Regional team and school, ensure the optimum
blend of lead generation activity across digital, event, outreach &
partnership and other media channels.
-Work closely with the Regional team and Digital agency to ensure the right levels of brand awareness and lead generation activity.
-Work in partnership with the Admissions team to assess and oversee the successful execution of Event activity and Outreach & Partnership initiatives.
-Build relationships with key Publishers, Influencers and Media Owners to assess and leverage appropriate school opportunities.

Benefits
-Attractive salary (100% rate in probation)
-14 days for annual leave
-Required insurance as Labor law and Health care insurance from start date
-Opportunity for growing in an international working environment
-Modern and well- equipped office
-Lunch at school and other benefits container (travel, health check-up…)