- Develop and constantly refine the positioning and messaging for ShopBase’s ecosystem.
- Generate leads by initiating Go-To-Marketing strategies, performance marketing, influencers, promotions, community functions, establishing partnership with potential customers, industrial professionals.
- Work with in-house teams (design, engineer, sales, etc.) to implement strategies.
- Lead product launches and ongoing promotion in collaboration with the entire marketing team and the broader go-to-market teams including sales.
- Generate high-quality content for prospective and existing customers including emails, blog posts, webinar content, landing pages, product videos and more.
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