Zoetis

ROLE OVERVIEW

Product Manager is responsible for the strategic and operational management of a designated business unit and product portfolio. This role drives product growth through market analysis, lifecycle management, and the execution of targeted marketing strategies. The position requires close collaboration with cross-functional teams including Technical, Regulatory, Sales, and external stakeholders to ensure successful product performance and compliance with industry standards.

POSITION RESPONSIBILITIES

Market & Product Analysis:

• Assess market needs and identify opportunities for new animal health products through research and feasibility studies.
• Conduct competitive analysis, margin reviews, and cost optimization for existing products.
  
  

New Product Launches:

• Lead end-to-end planning and execution of new product launches, including launch readiness, internal training, and external communications.
• Coordinate with Technical, Regulatory, Supply Chain, Sales to ensure timely and compliant product introductions.
• Develop launch toolkits, including promotional materials, technical documents, and sales aids tailored to veterinarians and livestock producers.
• Monitor post-launch performance and gather feedback for continuous improvement.
  
  

Marketing Strategy & Execution:

• Formulate and communicate product strategies to the BUH.
• Develop and execute marketing campaigns, including the creation of promotional tools such as brochures, posters, and digital content.
• Negotiate advertising placements and manage push product campaigns to increase market penetration.
  
  

Sales Enablement & Collaboration:

• Provide clear direction and support to the sales team to ensure alignment with product and service strategies.
• Assist BU Lead in developing tactical business plans to expand sales and profitability in target animal health markets.
  
  

Budget & Program Management:

• Deploy product-specific programs within allocated budgets and ensure timely delivery of high-quality marketing materials.
• Monitor and report on campaign effectiveness and ROI.
  
  

Stakeholder & Industry Engagement:

• Build and maintain long-term relationships with veterinary clinics, livestock producers, and strategic partners to maximize A&P (Advertising & Promotion) budgets.
• Represent the company in relevant animal health associations and industry events to ensure strong brand visibility and influence.
  

Desired Skills and Experience

- Bachelor's degree in Marketing, Business, or a related field (Veterinary or Life Sciences background is a plus).
- 5+ years of experience in marketing, communications, or product management, preferably in the animal health or pharmaceutical industry.
- Proficient in Microsoft Office (PowerPoint, Excel, Word) and Adobe Acrobat Pro.
- Excellent communication and organizational skills.
- Strong strategic thinking, planning, decision-making, and problem-solving abilities.
- Demonstrated business acumen and results-oriented mindset.
- Proven experience in budget management and marketing execution.
- Proficient in English (verbal and written).
- General understanding of the animal health industry and its dynamics.
- Self-motivated, resourceful, accountable, and capable of leading change and taking initiative.

About Zoetis

At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues' careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

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