Chứng Khoán Alpha

Mô tả Công việc

The E-Merchandise Executive is responsible for ensuring optimal brand representation and user experience across e-commerce platforms. This role focuses on managing and executing the visual and operational aspects of online stores to maximize customer engagement, drive conversions, and meet business objectives. Key responsibilities include:

Guideline Management:

• Manage creative output and implement visibility guidelines for brand representation across platforms, including campaign-specific pages and onsite decorations.
• Ensure alignment with brand identity and campaign goals to support long-term growth of e-stores.

Platform New Initiatives & Market Trend:

• Stay up to date with the latest tools, features, and activities on e-commerce platforms to enhance brand visibility and drive traffic.
• Quickly adapt and implement new platform initiatives, integrating them into the creative strategy for on-site displays and visibilities.
• Have sensitivity about social media trends and translate them into innovative creative assets that resonate with the target audience on e-commerce platforms.

Campaign Planning & Execution:

• Develop and execute detailed Design Checklist tailored to different campaigns, including SIS decoration, banner layouts, and product displays, …
• Collaborate with cross-functional teams (Campaign, Creative) to align campaign design and messaging with brand objectives and customer insights.

Quality Control & Compliance:

• Oversee the setup and quality check of SIS and E-Store displays, ensuring they meet brand standards and are optimized for user experience.
• Conduct regular audits of onsite visibilities, banners, and product content to maintain consistency and quality.
• Ensure all content is aligned with brand guidelines and complies with platform requirements.

Yêu Cầu Công Việc

Educational Background: Bachelor's degree in marketing, e-Commerce, creative or a related field.

Experience: 1+ years in Merchandise Advisor, Creative Marketing, or a similar role with a focus on Online Visual Merchandising and Campaign Management.

Skills:

-        Strong understanding of e-commerce platforms, tools, and best practices.

-        Excellent organizational and project management skills with the ability to handle multiple tasks and meet deadlines.

-        Creative problem-solving abilities and a proactive approach to identifying and addressing challenges.

-        Effective communication skills to collaborate with cross-functional teams and external partners.

Competencies:

-        Detail-oriented with a focus on maintaining high-quality standards.

-        Ability to work independently and as part of a team.

-        Adaptability to a fast-paced, dynamic work environment.

-        Strong customer-centric mindset with a focus on improving the user experience.