Secomus ★ 4.3

*** Key Responsibilities:

• Develop and Execute Growth Strategies: Lead the development and execution of comprehensive growth marketing strategies to acquire new customers, retain existing ones, and maximize revenue for our affiliate marketing app on the Shopify platform.
• Team Leadership: Manage and mentor a team of marketing professionals, providing guidance and fostering a collaborative and results-oriented culture.
• Data-Driven Decision-Making: Utilize data analytics and user insights to make informed decisions, continuously optimizing marketing campaigns and initiatives for improved performance.
• Customer Segmentation: Develop and implement customer segmentation strategies to tailor marketing efforts to different customer personas, ensuring personalized and effective communication.
• User Acquisition: Oversee and optimize paid advertising campaigns, SEO, content marketing, social media, email marketing, and other channels to drive user acquisition and increase brand visibility.
• Retention and Engagement: Implement strategies to increase user engagement, reduce churn, and enhance the overall customer experience through lifecycle marketing initiatives.
• Partnerships and Alliances: Identify and cultivate strategic partnerships and alliances within the e-commerce and Shopify ecosystem to drive mutual growth opportunities.
• Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and ensure a positive return on investment (ROI).
• Market Research: Stay informed about industry trends, competitive landscape, and emerging technologies to identify new opportunities and threats.
• Reporting and Performance Measurement: Develop KPIs, track performance metrics, and regularly report progress to senior management.