PLA 18

Mô tả Công việc

1. Customer Insight Analysis:

• Conduct in-depth research on the behaviors, needs, and trends of priority customers through online surveys, customer data, and market research.
• Propose strategies to develop services and products that cater to the needs of high-net-worth customer segments.

2. Multi-channel Customer Communication:

• Develop and execute multi-channel communication plans, including direct marketing (traditional and digital), direct sales channels, cross-platform advertising, and press releases, tailored to specific priority customer programs.
• Collaborate with relevant departments to create content and visuals that resonate with the priority customer segment, implement and monitor performance, report results, and propose improvement solutions.
• Manage and control brand image through direct content, mobile banking apps, websites, branch networks, and nationwide Priority Customer Centers.

3. Digitalization of Priority Customer Services:

• Develop and implement a digital customer journey for banking services to enhance the priority customer experience through various transaction and online communication channels.
• Propose improvements to the customer experience and digital solutions to enhance service quality.

4. Customer Experience Management at Events:

• Develop customer experience scenarios for offline and online events.
• Implement plans to internal units and oversee the execution of customer care activities before, during, and after events.

5. Annual Priority Customer Care Programs:

• Develop a budget plan, ideate activities, and determine annual priority customer gifts.
• Implement and control the quality of program activities.
• Conduct customer experience surveys and evaluate implementation results.

Yêu Cầu Công Việc

• Bachelor's degree in Marketing, Business Administration, Finance, or related fields.
• At least 3-5 years of experience in banking, digital marketing, or high-net-worth customer management.
• Experience in implementing digital marketing campaigns and managing high-net-worth customer segments.
• Skills in market analysis, customer insight, and strategy development.
• In-depth understanding of digital trends in the finance and banking industry.
• Excellent communication, self-learning, project management, and teamwork skill

Benefits:

• Competitive salary 
• 13th month salary, year-end bonus… (following Bank‘s policy) 
• 16 annual leave days.