Blum Vietnam Co., Ltd

The Branch Marketing Specialist develops, executes, and monitors the marketing plan of the Branch.
Develops and implements the Branch marketing communication strategies, advertising campaigns;
arranges seminars and organizes events/ tradeshows. Ensures the brand has a consistent image across
the country. Communicates with HCMC office and marketing team on a daily basis.

- Promotes brand awareness through marketing efforts
- Conducts market research to find answers about consumer requirements, habits and trends
- Translates research into insights that can be used to develop marketing strategies
- Undertakes competitor research and analyses
- Collaborates with other internal teams (e.g. sales and technical) to develop and monitor strategic marketing initiatives
- Analyzes and reports on the performance and efficiency of campaigns
- Organizes outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events/tradeshows planning, etc.)
- Liaises with all marketing team members to guarantee adequate planning, executing and monitoring of marketing activities
- Works directly with customers on co-branding activities or when customers have a marketing request
- Distributes marketing materials and POSM to customers
- Works with external agencies and vendors and makes sure brand guidelines are met
- Proofreads, and edits creative and technical content across different communication channels
- Provides assistance on projects assigned by the Head of Hanoi Branch