SMART-LINK VIỆT NAM

Job Title: Content Marketing Specialist
Department: Group Kitchen Appliances
Team: Content Marketing
About the role
We are seeking a talented and experienced Content Marketing Specialist to join our team. This role will be primarily responsible for developing and growing our website content, focusing on writing SEO-optimized articles for the kitchen appliance industry. If you have a passion for creating engaging content, a strong understanding of SEO, and in-depth knowledge of kitchen appliance products, we would love to hear from you.
Responsibilities
- Content Planning & Development
- Conduct keyword research, competitor analysis, and market trend analysis within the kitchen appliance sector to build an effective website content strategy.
- Plan, propose topics, and develop detailed content structures for website articles (blog posts, product introductions, user guides, product comparisons, etc.).
- SEO-Optimized Content Creation:
- Directly write high-quality, SEO-optimized articles, ensuring keyword optimization and article structure to achieve high rankings on search engines.
- Ensure content provides valuable information to readers, encourages engagement, and drives conversions.
- Optimize on-page SEO elements such as titles, meta descriptions, URLs, images, internal links, and external links.
Content Management & Updates:
- Publish, manage, and update content on the website.
- Regularly review, evaluate, and optimize existing articles to maintain SEO effectiveness and content relevance.
Collaboration:
- Collaborate closely with the Marketing, Sales, and Product teams to ensure content aligns with business objectives and brand messaging.
- Support the development of other content types as needed (e.g., social media content, email marketing).
- Performance Research & Analysis (nice to have)
- Utilize SEO tools (Google Analytics, Google Search Console, Ahrefs/Semrush, etc.) to monitor and analyze content - performance, providing recommendations for improvement.
- Stay updated on new Google algorithms and SEO trends to apply them to the content strategy.Qualifications
- Bachelor's degree in Marketing, Journalism, Communications, or a related field.
- 1+ Year of experience in a Content Marketing role, with a strong preference for in-depth experience in website content and SEO.
- Deep understanding of various kitchen appliance products (air fryers, dishwashers, induction cooktops, ovens, blenders, etc.) and market trends.
- Strong understanding of social media platforms and their respective audiences.
- Excellent writing skills, creative thinking, and the ability to articulate ideas clearly, engagingly, and persuasively.
- Proficiency in Office Suite (Microsoft, Google, Lark,...)
- Preference will be given to candidates with a portfolio of website/SEO articles related to the kitchen appliance industry.
What we offer
- Salary range: Negotiable + Performance-based Bonuses (15-20 salary months annually)
- Social insurance and healthcare coverage upon successful completion of the 2-month probationary period. Private health insurance (after 6 months of employment) and employee assistance programs (birthdays, sick leave, hospitalization, and other personal needs).
- Opportunities for training and development, including potential for training at our Chinese headquarters for high-performing employees.
- Regular team-building activities, year-end parties, and other social events to foster a positive and engaging work environment.
Working hours:
Monday - Friday: 8:00 AM - 17:00 PM (1.5-hour lunch break: 12:00 PM - 1:30 PM).
Saturday: 8:00 AM - 11:30 AM (or work from home as per manager's discretion).Quà tặng các dịp lễ tết, sinh nhật,...
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