SMART-LINK VIỆT NAM

About the role: We are seeking a highly motivated and creative Senior Executive, Influencer Marketing to join our growing Marketing team. The ideal candidate will have a deep understanding of social media trends, influencer marketing best practices, and a proven track record of successful influencer campaigns. This role will be responsible for developing and executing impactful influencer marketing strategies that drive brand awareness, engagement, and ultimately, revenue.
Responsibilities
1. Influencer Growth
• Source and recruit high-quality influencers across the customer journey (awareness, consideration, purchase) who align with brand values and target audience.
• Cultivate and maintain strong, long-term relationships with influencers.
• Manage influencer performance on e-commerce platforms (TikTok Shop, Shopee), ensuring key performance indicators such as net merchandise value (NMV), views, conversion rate (CR), and click-through rate (CTR) are met.
2. Influencer Campaign Strategy
• Create and implement comprehensive influencer marketing strategies that support overall marketing goals.
• Brainstorm and execute creative influencer marketing campaigns, including contests, giveaways, exclusive launches, and more.
• Monitor competitor activities, identify industry trends, and explore new influencer marketing opportunities.
3. Creative Content Management
• Collaborate with influencers to develop high-quality, engaging content (social media posts, videos, stories, live streams).
• Ensure all influencer-generated content maintains brand voice, messaging, and visual identity.
4. Budget & Performance
• Manage the influencer marketing budget effectively, optimizing spend for maximum ROI.
• Track key metrics (reach, engagement, conversions, ROI) and analyze campaign performance.
• Prepare regular reports on campaign progress and performance, providing insights to management.Qualifications
• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in influencer marketing or social media marketing.
• Proven track record of successful influencer marketing campaigns.
• Strong understanding of social media platforms and their algorithms.
• Excellent communication, interpersonal, and negotiation skills.
• Strong analytical and problem-solving skills.
• Highly creative and innovative with a passion for social media.
• Familiar with ecommerce influencer ecosystems (e.g., Shopee, TikTok Shop, Lazada).
• Excellent project management and organizational skills.
• Proficiency in Office Suite (Microsoft, Google, Lark,...)
What we offer
• Competitive salary: Starting from 18,000,000VND monthly gross + Performance-based Bonuses (15-20 salary months annually)
• Social insurance and healthcare coverage upon successful completion of the 2-month probationary period. Private health insurance (after 6 months of employment) and employee assistance programs (birthdays, sick leave, hospitalization, and other personal needs).
• Opportunities for training and development, including potential for training at our Chinese headquarters for high-performing employees.
• Regular team-building activities, year-end parties, and other social events to foster a positive and engaging work environment.
• High-performing employees will also be eligible for company stock options after one year of employment, allowing you to share in the company's successĐược đi du lịch 2-3 lần trong 1 năm
Quà chúc mừng sinh nhật
Hỗ trợ ăn nhẹ trong giờ làm việc
Được hưởng chế độ BHYT, BHXH, BHTN theo quy định
Cung cấp Thiết bị phục vụ công việc cho nhân viên mới
Chương trình chăm sóc sức khỏe cao cấp dành cho nhân viên
12 ngày nghỉ phép có lương
Giờ làm việc linh hoạt, không cần phải lên công ty
Chương trình team building để kết nối đồng nghiệp
Môi trường làm việc hòa đồng, thân thiện