Dao Music Entertainment ★ 2.4

Strategy & Execution:

• Develop, create, and implement comprehensive Marketing & Communication plans for DAO Music Entertainment's artists and music projects, including online and offline activities.
• Develop and execute audience growth and engagement strategies that drive awareness and consumption of music products domestically and internationally.
• Build and manage the company's multi-platform media channels, including official channels, fan communities, and artist channels.
• Develop and execute initiatives to drive followers across streaming services, including YouTube subscribers, Spotify followers, and more.

Partnerships & Collaborations:

• Build and maintain relationships with strategic partners, including music platforms (Spotify, Apple Music, Zing MP3, TikTok, etc.), media agencies, influencers, and other stakeholders.
• Negotiate and execute collaborative campaigns to support platform initiatives and maximize promotional opportunities for artists.
• Proactively identify and collaborate with artists, content creators, and influencers to develop creative and effective marketing campaigns.

Management & Analysis:

• Manage marketing budgets and allocate resources effectively.
• Track, analyze, and report on the effectiveness of marketing campaigns.
• Analyze and audit media channels to ensure optimal performance, coordinating with other teams to optimize and update content (profile optimization, lyric syncs, etc.).
• Drive e-commerce success through social media and websites.
• Stay informed about digital trends, new technologies, and social media user behavior to identify new and innovative marketing opportunities and solutions.

Content & Communications:

• Manage strategy, rollout, and content distribution across company and artist channels.
• Assist the communications team with various tasks, including phone interviews, press mailings, and industry news research.
• Identify content, community, and creator/influencer collaboration opportunities for artists.
• Apply best practice guidelines and utilize various social media platforms and tools to educate and mentor artists in developing their online profiles.
• Help establish the online tone, branding, and presence of each artist, telling their story and bringing their vision to life online.