Bất động sản HighGate Việt Nam

Senior Marketing Executive responsible for marketing activities in the F&B and Hospitality sector, with a role in implementing campaigns/ marketing activities to enhance the credibility/brand recognition of the brand, thereby optimizing the business efficiency of the brands.

Responsibilities

Propose ideas and implement marketing activities:

• Provide comprehensive communication solutions across channels to promote the brand, promotional programs, and Unique Selling Propositions (USPs) of Kyo Watami restaurant or other F&B brands within the group.
• Analyze market trends, customer behavior, and competitors to identify development opportunities.

Brand Management:

• Maintain and enhance brand image and positioning in the market.
• Ensure consistency in building a cohesive brand across platforms.
• Direct the brand image and collaborate with designers to create operational and advertising materials (social media posts, flyers, menus, posters, videos, vouchers, etc.).

Digital & Social Media:

• Collaborate with digital marketing to implement advertising campaigns on digital platforms.
• Manage, plan content, and execute detailed posts on the brand's social media channels.

Promotions: Regularly research and update market information to stay abreast of trends, understand customer preferences, and assess the competitive landscape to propose suitable promotional program ideas.

Partnerships & collaborations: Seek collaboration opportunities through suppliers, local businesses, trade associations, and consumer associations for business activities in the F&B/Hospitality sector.

Customer engagements:

• Research and develop customer loyalty programs and policies to build brand loyalty.
• Monitor and evaluate customer feedback to propose optimal solutions for enhancing the experience and improving customer satisfaction when visiting the restaurant.

Budget Management: Optimize the allocated budget, ensuring optimal ROI to increase revenue efficiency for the restaurant.

Other scopes assigned by line manager.

• 13th month salary
• KPI Bonus
• There is a bonus regime on holidays and Tet
• Annual Leaves
• Social insurance, health insurance, unemployment insurance
• Health care insurance PVI
• Periodic health examination
• Company trip, team building

• 2 - 3 year or more experience in a similar position, priority given to candidates with experience in the service industry
• In-depth knowledge of the F&B and Hospitality industry, including current marketing trends, customer preferences, and market competition.
• Proficient in brand management principles, encompassing the development and maintenance of brand identity.
• Experience in identifying and establishing collaborative relationships with organizations, agencies, and brands to maximize business effectiveness.
• Creative ability to devise unique promotional programs and advertising campaigns.
• Analytical skills to interpret data, customer feedback, and marketing metrics for adjusting advertising objectives.
• Effective communication skills to convey advertising messages efficiently.
• Good command in English & advanced MS Office, MS Apps skills

• CV