HAKICHIO Việt Nam

As the Head of Brand Marketing, you will spearhead the development and execution of a visionary brand strategy for One Mount (OneHousing,OneU, and VinShop). This role is central to establishing a consistent, powerful brand presence that enhances business performance, resonates with diverse audiences, and positions the company as an industry leader.

You will lead a dynamic team to implement innovative marketing campaigns, ensure brand consistency across all touchpoints, and drive strategic alignment with key stakeholders.

Key Responsibilities

Brand Strategy

• Develop and implement a comprehensive global brand strategy aligned with the company’s vision, mission, and business goals.
• Lead initiatives to position One Mount and its subsidiaries as leaders in their respective industries, ensuring market differentiation and relevance.
• Establish long-term strategies for brand positioning that resonate with target markets and drive customer loyalty.

Brand Identity & Consistency

• Define, maintain, and evolve the brand identity to ensure consistency across all platforms, including digital, print, events, and internal communications.
• Develop and enforce global brand guidelines, ensuring consistent usage across regions and business units.

Campaign Development

• Conceptualize and execute high-impact, integrated marketing campaigns using ATL, BTL, and digital channels to enhance brand visibility and engagement.
• Collaborate with regional teams to adapt campaigns to local market needs while maintaining a cohesive global brand image.

Stakeholder Engagement

• Partner with key internal stakeholders to align branding efforts with corporate priorities and objectives.
• Represent the company as the primary brand ambassador at high-profile industry events, conferences, and media engagements.

Market Insights & Analysis

• Lead comprehensive market research and competitor analysis to inform strategic branding decisions.
• Track and analyze key brand performance metrics (e.g., awareness, customer sentiment, loyalty) and continuously optimize strategies for improvement.

Team Leadership

• Recruit, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, accountability, and excellence.
• Promote cross-functional collaboration to ensure seamless execution of marketing and branding initiatives.

Qualifications

Experience

• Minimum 10 years of experience in brand marketing, with at least 5 years in a senior leadership role at a multinational organization or large-scale enterprise.
• Proven track record in technology, e-commerce, FMCG, or real estate industries preferred.
• Expertise
• Deep understanding of global brand strategy development, integrated marketing campaigns, and multi-channel communication.
• Strong analytical skills with experience in data-driven decision-making and performance optimization.

Education

Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.

Key Competencies

• Visionary leadership with strategic and creative thinking.
• Exceptional communication and storytelling skills with the ability to inspire and influence.
• Strong interpersonal skills to collaborate effectively with stakeholders across various functions and levels.
• Results-oriented with a focus on delivering measurable outcomes.