ESTEE LAUDER (VIETNAM) LLC. ★ 3.0

Mô tả Công việc

The Brand Education Executive will build and manage the relationships with MVIP AFF Brands on all aspects related to brands’ education including new products, innovation, claims, region-wide campaigns and launches for the brand cluster. Adapts Brand-specific education content to meet local in-market requirements and leads to deliver all Brand-specific content to Commercial teams and Point-Of-Sales.

· In addition, the Brand Education executive will drive, reinforce and embed key learnings across Estée Lauder within local in-market.

· The Brand Education Executive will be the only and key lead for Sephora’s overall cast members on generic Skincare/ Makeup/ Fragrance training.

· This role works closely with in-market Consumer Engagement as well as in-market Retail Marketing for all brand activities etc.

KEY RESPONSIBILITIES BUT ARE NOT LIMITED TO:

• Support MVIP Education Lead to drive and manage Brand Education & Brand specific Education Strategy for local in-market; construct in-market Education Calendar and align to Global and Regional Strategy
• Interpret and adapt global and regional programs and curriculums for local relevance and delivery (including working with in-market CE on language translation)
• Collate and communicate relevant marketing information quarterly across the relevant commercial teams and Point-Of-Sales
• Oversee and execute full Brand Education curriculum - planning and scheduling in accordance with Brand standards and timelines - Digital platforms for self-learning and zoom seminars, as well as in-person trainings
• Develop specific locally relevant in-store Education content for Commercial sales including product leave behinds information, in-store services menu, guidelines and How To's, tools, coaching tips and in store checklist; Prepares all relevant brand education documents for upload to SharePoint, Teams and Retail-On-The-Move (& other ePlatforms)
• Support MVIP Education Lead in creating, writing, developing locally relevant Social Media Education Modules to upskill in-market brand talent for internal Brand and external consumer facing digital platforms, including use of new technology, iPhone apps and multimedia, video, and editing
• Collaborate with in-market Brand team to provide seamless partnership and Education expertise and input relevant to all departments
• Provide education related guidance and expertise to in-market Consumer Engagement and DCM teams on product ingredients, benefits, and legally approved product claims.
• Monitor and work within budget cascaded by MVIP Education lead
• Identify skill build opportunities capability gaps in Artistry brands and feedback to MVIP where applicable and assist to develop education programs to upskill consultants for both face-to-face and virtual services
• Well-versed for public and media appearance, skilled in product application and demonstration, creative content creation and ability to be a spokesperson on social media
• Work in collaboration with DCM and in-market Consumer Engagement on virtual platforms providing at home skincare, makeup service and fragrance consultations for consumers - e.g. master class, one on one services/selling, both online and offline
• Partner with DCM for content needed to boost sales
• Conduct special events in partnership with in-market Retail Marketing & CE
• Utilize skincare/makeup/ fragrance expertise as well as extensive product knowledge to write scripts and design skin care/ makeup/ fragrance content for educational consumer facing CE content
• Works with in-market Consumer Engagement on video and content creation to support new product launches, heroes, consumer education, technique, application, product information & latest trends via our brand social media platforms - IGTV, IG Stories, IG Live, images etc
• Works with in-market Consumer Engagement to provide Education authority in production of in-store consumer facing Education tools, service menus and VM
• Conduct Service training for the team to ensure high touch service
• Partnership with in-market Commercial in the career development and coaching of all Point-of-Sales
• Training and coaching Point-of-Sales including from distributors, retailers, pharmacy generic staff (where applicable) as well as deliver brand trainings to relevant brand partners
• Deliver Corporate sales &/ Leadership programs to local teams where applicable
• To complete any tasks / project involvement / corporate activities as required by Country and Commercial Manager and MVIP Education Lead

Yêu Cầu Công Việc

• Strong in oral & written communications skills.
• Possess excellent organizational and interpersonal skills.
• Maintain a good knowledge of current, modern training methods and techniques.
• Demonstrates innovation and creativity.
• Minimum 5 years of relevant experience with a general degree, preferably with a diploma in Training & Development, ACTA certified.