JD GROWTH MARKETING SPECIALIST
Location: HCM, HN
Role Overview
As a vital member of the Paid Growth team, you will harness consumer data, technology, and paid media expertise to enhance PrropertyGuru Vietnam's business & marketing objectives.
What will you do?
a. Mobile app performance:
- Analyze and conduct paid performance plan to boost app performance (app install);
- Support in developing, collaborating and executing engagement and retention strategies;
b. Performance campaign management:
- Manage and optimize paid ads campaign on multi channels to achieve our campaign/ business objective;
- Collaborate with internal teams (Brand, Trade, Sales, ProdTech,..) to identify key needs and translate them into suitable digital campaigns;
c. Data-driven decisions: Assist in auditing website and app traffic to deliver the suitable growth campaign via paid channels;
d. Experimentation & Innovation: Conduct experiments, perform A/B Tests in new channels, new initiative;
e. Team collaboration: Collaborate with SEO Team, Brand Team, Product Team, etc. to get insight and identify growth initiatives;
What should you have? Must have
- At least 2-3 years in Performance Marketing, with a focus on mobile app performance;
- Have experience in marketing data analysis and user experience analysis;
- Ability to use analyze & tracking tools: Google Analytics, Looker, Google Tag Manager, Appsflyer/ Adjust, SimilarWeb, etc.
- Have experience in delivering multi-channel campaigns and working with diverse stakeholder network;
- Ability to collaborate with Data & Product Team to set up the tracking flow for boosting app performance;
- Have experience in product-to-consumer tools such as Productsup is a plus;
- Have experience in customer engagement platform like Br Braze is a plus;
- Good English written and verbal communication is a plus.
Highly recommend: Think positive, act proactively, and "can do" spirit
Indochina Sails là đơn vị cung cấp trải nghiệm nghỉ đêm trên du thuyền hạng sang, đầu tiên & sớm nhất ở Vịnh Hạ Long. Khám phá Vịnh Hạ Long bằng du thuyền luôn là hành trình đầy khao khát của bất cứ du khách nào trên thế giới. Là một thương hiệu đẳng cấp, phục vụ khách hàng không chỉ là kiến thức mà còn là lòng tận tâm, Indochina Sails đã đưa các kỳ nghỉ Vịnh Hạ Long & Vịnh Lan Hạ lên một tầm cao mới, được nhiều khách hàng quốc tế công nhận và lựa chọn, củng cố vị trí của chúng tôi như một trong những nhà điều hành du thuyền uy tín hàng đầu Việt Nam