JTI - Japan Tobacco International ★ 4.1

WHAT WILL YOU DO?

- Strengthen share of market and equity for concerned brand in Vietnam. Assist PBTS to drive brand portfolio strategy; assess new product opportunities, identify focus areas to achieve growth goals and secure implementation.
- Drive brand portfolio, distribution, price and communication strategy for Annual & Strategic Plan. Develop and implement new product launches, closely cooperating with regional R&D, HQ Brand Groups, external agencies and internal functions.
- Manage internal and external stakeholders by communicating market dynamics, brand plans and provide recommendations for performance improvement
- Close cooperation with Consumer Trade Marketing and Sales to ensure optimal and timely brand activation support.
- Be the key Brand Guardian in Brand Equity/ SOM performance, to alert and proactively come up with counteract plan short term and long term, via closely cooperating with SI department in order to analyze consumer behavior and look for insight through researches in order to provide the implication for business.
- Conduct analysis and periodical reviews of the brand.
- Ongoing monitoring and analysis of sales trends, market data and competitor activity.