Lianlian Global Vietnam

Department: Marketing

Location: Nguyen Xien, Hanoi

Job Summary

LianLian Global is seeking a motivated Marketing Executive to execute integrated marketing activities across content, email, social media, and events. This role will be responsible for managing marketing content across multiple channels and working closely with internal and external stakeholders to support brand awareness and business growth.

Key Responsibilities

• Support the execution and management of marketing content across social media, website, email, digital ads, and event-related materials, ensuring alignment with brand guidelines and business objectives
• Coordinate and execute email marketing campaigns using tools such as SendGrid / GetResponse, etc including audience segmentation, scheduling, and performance tracking
• Build and manage landing pages and lead-generation flows using Ladiflow to support digital campaigns and sales initiatives
• Assist in planning, launching, and optimizing digital advertising campaigns (e.g. Facebook, Google, LinkedIn), including ad creatives coordination, tracking setup, and performance monitoring
• Manage day-to-day social media operations, including content scheduling, publishing, and basic analytics reporting
• Support the planning and execution of online and offline events (workshops, coffee talks, etc.), covering pre-event promotion, onsite coordination support, and post-event follow-ups
• Work closely with internal teams (sales, product, regional/global marketing) and external partners (industry partners such as Amazon Global Selling, Walmart, Wayfair, etc.) to ensure smooth and timely campaign delivery
• Track, analyze, and consolidate marketing performance data across channels, preparing reports and insights to support decision-making and campaign optimization

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related fields
• +1 years of experience in marketing, digital marketing, or related roles
• Hands-on experience with email marketing tools such as SendGrid or GetResponse, and experience with Ladiflow or similar landing page builders is a strong plus.
• Strong content mindset with experience managing content across multiple channels
• Good English communication skills (written and verbal)
• Strong coordination, communication, and stakeholder management skills
• Experience in fintech, or payments is a plus

Benefits

• Hands-on exposure to the cross-border eCommerce ecosystem, working closely with global marketplaces, payment flows, and international business models
• Opportunity to collaborate with leading global partners and platforms, including Amazon, Walmart, Wayfair, Google, and other major industry players
• Direct engagement with enterprise-level clients and strategic partners across multiple markets
• International working environment with close collaboration across regional and global teams
• Competitive salary and comprehensive benefits package aligned with market standards
• Clear career development pathway with opportunities for professional growth in fintech, digital commerce, and partnership-driven marketing

Please note that only shortlisted candidates will be contacted.