British Vietnamese International School

1/ Develop and execute the school content strategy across all school communication channels including owned, paid and earned media that can be used year-round to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni.
 Work with Communications Manager and DAM to develop and sign off a content plan for the school aligned to the brand equity pyramid and school USP (developed in conjunction with Regional Marketing) to ensure a continuous stream of interesting and relevant updates about the school and Nord Anglia Education.
 Manage and maintain the school website update including news and blog, executing the content strategy to optimise engagement with target readership and ensure that new content is published in a timely fashion.
 Spend quality time each day / week around the school, capturing formal events and the day-to-day life within the school. Aim to get content out on social media during the same day the images were taken.
 Create, film, and edit video content, prioritising Tiktok, Instagram and Facebook platforms that drives the ‘conversation’ and generates engagement from the school community through shares and comments.
 Ensure that the school’s visual identity, brand character and tonality is brought to life across all social media.
 Monitor key social media metrics on a weekly basis and share across the MAC team and wider school.
 With guidance from the School DAM and Communications Manager, respond to all social media questions or comments directed at the school within 24 hours during the working week.
 Manage the school’s social media aggregator, such as Stackla.
 Engage with academic staff throughout the school to collect news and updates from the classroom and from offsite trips, events and activities.
Work with Communications Manager to ensure all content is search engine optimized.

2/ Ensure that all current parents are kept up to date on school news and information.
 Deliver a regular newsletter for parents using global templates and best practice and in keeping with the school’s visual identity, brand character and tonality. Cascade via Mailchimp or equivalent.
 Tracking CTR and Opening Rate on a weekly basis and communicate to all relevant stakeholders, using data to optimize what resonates with the target audience.
 Maintain up to date and refreshed content as required, for the Parent Portal or school App. (e.g. Firefly or equivalent)
 Promote the parent survey and its results annually.
 Provide brand templates for school colleagues to develop internal posters, flyers or other appropriate collateral to raise awareness of internal activities.
 Regularly review the quality of this collateral providing timely appreciative and constructive feedback.

3/ Develop the Photography and Videography repository for the school, ensuring the highest standards are adhered to in line with global guidelines and school aesthetic quality.
 Leverage the global photo / video bank where appropriate in school communications.
 Develop the school photo / video bank, based on global guidelines, high aesthetic quality, brand fit and appropriate parental usage rights.
 Refresh the school photo / video bank regularly and annually through the use of a Nord Anglia approved photographer or videographer.
 Provide a clear brief to any external photographer / videographer or member of staff that provides photographs / videos for the school to ensure all images and film are aligned to global guidelines and brand fit.
 Develop own photography, videography and editing skills, drawing on regional and global expertise.

4/ Support Events Manager to optimize the number of events that can lead to parent recruitment or maintain parents/students’ advocacy.
 Support the logistical planning and project management for all major events
 Co-ordinate management and collateral required for external events such as school fairs and open days
 Support the on-the-ground execution for all major events.
 Support other MAC activities as requested by Director of Admissions & Marketing

Provide appropriate leadership, coaching and best practice sharing to other members of the MAC and wider school team.
 Act as a role-model to other members of the MAC Team and coach the best from them.
 Support the DAM to develop a culture where the school engages as one and works to ensure admissions is a whole school responsibility.
 Contribute to the sharing of best practice in communications across the MAC school team, region and group.

Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.
 Take ownership for personal development and works with DAM to develop and implement a focused and straightforward Personal Development Plan.
 Take ownership for requesting feedback from others in a timely fashion.
 Provide both constructive and appreciative feedback both unprompted and when asked.